Expedia Group Inc vs Altria Group Inc — how do they compare? Expedia Group Inc trades at $265.98 (market cap $32.06B), while Altria Group Inc trades at $72.53 (market cap $117.76B). The key difference: Altria Group Inc is far larger — about 3.7× Expedia Group Inc's market cap, and Altria Group Inc pays the higher dividend (6.01%). Which is the better fit depends on your goals.
| EXPE | MO | |
|---|---|---|
Market Cap | $32.06B | $117.76B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $301.31 | $74.55 |
52-Week Low | $178.06 | $54.72 |
Enterprise Value | $30.97B | $138.83B |
Dividend Yield | 0.66% | 6.01% |
Signals from Pluang's Aura AI — not financial advice
Expedia Group (EXPE) trades at $266.28, showing modest daily gains of 0.24%. The stock exhibits a bullish technical signal, supported by strong earnings beats in recent quarters and robust revenue growth from $11.7B in 2022 to $14.7B in 2025. The company maintains high profitability with a 90.27% gross margin and recently announced a strategic partnership with Allegiant Travel Company, expanding its online travel agency network.
The investment outlook is positive with analyst consensus at $292.09, representing 9.7% upside potential. Key opportunities include continued travel sector growth and operational efficiency gains from recent technology investments. Primary risks involve macroeconomic sensitivity affecting travel demand and competitive pressures in the online travel market. The company's strong cash flow generation supports shareholder returns through dividends and potential buybacks.
MO trades at $70.18, down 2.35% today, with a bearish technical signal but strong fundamentals including a 39.52% net margin and consistent dividend payments. Recent earnings beat expectations in Q1 2026, while Q2 2026 estimates are $1.50 EPS. The stock holds a P/E of 14.72 and robust cash flow from operations of $9.29B in 2025, supporting its status as a Dividend King with over 50 years of increases.
Outlook remains stable due to high profitability and defensive appeal, but risks include declining smoking trends and regulatory pressures. Analysts are bullish with a $71.00 consensus target, offering a potential upside from current levels amid market volatility.
Trailing returns across standard periods
Latest headlines on both assets
Expedia is the world's largest online travel agency by bookings, offering services for lodging (75% of total 2021 sales), air tickets (3%), rental cars, cruises, in-destination, and other (15%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, including Expedia.com, Hotels.com, Travelocity, Orbitz, Wotif, AirAsia, and Vrbo. It has also expanded into travel media with the acquisition of Trivago. Transaction fees for online bookings account for the bulk of sales and profits.
Read more on EXPE →Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →