Expedia Group Inc vs Macy's Inc — how do they compare? Expedia Group Inc trades at $264.15 (market cap $32.06B), while Macy's Inc trades at $24.22 (market cap $6.25B). The key difference: Expedia Group Inc is far larger — about 5.1× Macy's Inc's market cap, and Macy's Inc pays the higher dividend (3.22%). Which is the better fit depends on your goals.
| EXPE | M | |
|---|---|---|
Market Cap | $32.06B | $6.25B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $301.31 | $25.96 |
52-Week Low | $178.06 | $11.90 |
Enterprise Value | $30.97B | $10.06B |
Dividend Yield | 0.66% | 3.22% |
Signals from Pluang's Aura AI — not financial advice
Expedia Group (EXPE) trades at $266.28, showing modest daily gains of 0.24%. The stock exhibits a bullish technical signal, supported by strong earnings beats in recent quarters and robust revenue growth from $11.7B in 2022 to $14.7B in 2025. The company maintains high profitability with a 90.27% gross margin and recently announced a strategic partnership with Allegiant Travel Company, expanding its online travel agency network.
The investment outlook is positive with analyst consensus at $292.09, representing 9.7% upside potential. Key opportunities include continued travel sector growth and operational efficiency gains from recent technology investments. Primary risks involve macroeconomic sensitivity affecting travel demand and competitive pressures in the online travel market. The company's strong cash flow generation supports shareholder returns through dividends and potential buybacks.
Macy's (M) trades at $23.21, up 1.89% on the day, with a bullish technical signal and consistent earnings beats in recent quarters. The stock exhibits attractive valuation metrics, including a P/E of 9.82 and P/S of 0.29, while recent operational improvements under the 'Bold New Chapter' strategy are driving investor optimism. Net income margin improved to 2.94% in 2025, and positive cash flow generation supports financial stability.
The outlook is cautiously optimistic, with a consensus price target of $24.83 offering modest upside. Key opportunities include luxury brand expansion and digital transformation, but risks remain from margin pressure, retail sector headwinds, and execution challenges in the turnaround plan. Institutional interest is growing, notably with Berkshire Hathaway's new position.
Trailing returns across standard periods
Latest headlines on both assets
Expedia is the world's largest online travel agency by bookings, offering services for lodging (75% of total 2021 sales), air tickets (3%), rental cars, cruises, in-destination, and other (15%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, including Expedia.com, Hotels.com, Travelocity, Orbitz, Wotif, AirAsia, and Vrbo. It has also expanded into travel media with the acquisition of Trivago. Transaction fees for online bookings account for the bulk of sales and profits.
Read more on EXPE →Founded in 1858 and based in New York City, Macy's operates 570 stores under the Macy's nameplate, 58 stores under the Bloomingdale's nameplate, and 160 freestanding Bluemercury specialty beauty stores (as of the end of fiscal-year 2021). Macy's also operates e-commerce sites and licenses two Bloomingdale's stores in the United Arab Emirates and Kuwait. Women's apparel, accessories, shoes, cosmetics, and fragrances comprised 59% of Macy's 2021 sales.
Read more on M →