Expedia Group Inc vs Kraft Heinz Co — how do they compare? Expedia Group Inc trades at $269.5 (market cap $32.42B), while Kraft Heinz Co trades at $22.44 (market cap $26.66B). The key difference: Expedia Group Inc is the larger of the two by market cap, and Kraft Heinz Co pays the higher dividend (7.12%). Which is the better fit depends on your goals — on Pluang, investors hold Expedia Group Inc for 48 Days and Kraft Heinz Co for 129 Days on average.
| EXPE | KHC | |
|---|---|---|
Market Cap | $32.42B | $26.66B |
Volume | 1,940,671 | 31,300,109 |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $339.13 | $27.62 |
52-Week Low | $188.51 | $21.21 |
Typical Hold Time | 48 Days | 129 Days |
Enterprise Value | $30.98B | $42.98B |
Dividend Yield | 0.71% | 7.12% |
Signals from Pluang's Aura AI — not financial advice
Expedia Group (EXPE) trades at $258.86, down 0.38% on the day, with technical indicators showing bearish momentum as the stock tests key support levels. Fundamentally, the company demonstrates strong revenue growth from $14.73B in 2025 to projected $15.7B in 2026, with net income margins improving to 12.97%. Recent earnings beats and a 47.37% analyst buy rating support the positive outlook, though competition from AI travel agents presents headwinds.
The stock offers significant upside to the $335.06 consensus price target, representing 29% potential appreciation. Strong cash flow generation and improving profitability metrics support the bullish case, but investors must monitor competitive threats from AI disruption and recent layoffs indicating operational challenges. The current valuation at 16.28 P/E appears reasonable given growth prospects.
Kraft Heinz (KHC) trades at $21.98, down 0.23% on the day, with a bearish technical signal and mixed fundamentals. Recent earnings have beaten estimates, but 2025 saw a net loss of $5.85 billion due to impairment charges, though operating cash flow remains strong at $4.46 billion. The company is executing a turnaround strategy, including a $700 million reinvestment and new product launches like Philadelphia cream cheese flavors, to revive brand relevance amid volume challenges.
The stock offers a discounted valuation with a P/E of 13.04 and P/B of 0.72, but high debt and negative ROE pose risks. Analyst consensus is cautious with a hold-heavy rating and $23.78 price target, implying modest upside. Key opportunities include cash flow stability and brand reinvestment, while risks involve persistent volume declines and competitive pressures in the consumer goods sector.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Expedia is the world's largest online travel agency by bookings, offering services for lodging (75% of total 2021 sales), air tickets (3%), rental cars, cruises, in-destination, and other (15%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, including Expedia.com, Hotels.com, Travelocity, Orbitz, Wotif, AirAsia, and Vrbo. It has also expanded into travel media with the acquisition of Trivago. Transaction fees for online bookings account for the bulk of sales and profits.
Read more on EXPE →In July 2015, Kraft merged with Heinz to create the third-largest food and beverage manufacturer in North America behind PepsiCo and Nestle and the fifth-largest player in the world. Beyond its namesake brands, the combined firm's portfolio includes Oscar Mayer, Velveeta, and Philadelphia. Outside North America, the firm's global reach includes a distribution network in Europe and emerging markets that drive around one fifth of its consolidated sales base, as its products are sold in more than 190 countries and territories.
Read more on KHC →