Expedia Group Inc vs Hilton Hotels Corporation Common Stock — how do they compare? Expedia Group Inc trades at $265.68 (market cap $32.06B), while Hilton Hotels Corporation Common Stock trades at $331.05 (market cap $74.78B). The key difference: Hilton Hotels Corporation Common Stock is far larger — about 2.3× Expedia Group Inc's market cap, and Expedia Group Inc pays the higher dividend (0.66%). Which is the better fit depends on your goals.
| EXPE | HLT | |
|---|---|---|
Market Cap | $32.06B | $74.78B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $301.31 | $350.22 |
52-Week Low | $178.06 | $256.75 |
Enterprise Value | $30.97B | $87.27B |
Dividend Yield | 0.66% | 0.18% |
Signals from Pluang's Aura AI — not financial advice
Expedia Group (EXPE) trades at $266.28, showing modest daily gains of 0.24%. The stock exhibits a bullish technical signal, supported by strong earnings beats in recent quarters and robust revenue growth from $11.7B in 2022 to $14.7B in 2025. The company maintains high profitability with a 90.27% gross margin and recently announced a strategic partnership with Allegiant Travel Company, expanding its online travel agency network.
The investment outlook is positive with analyst consensus at $292.09, representing 9.7% upside potential. Key opportunities include continued travel sector growth and operational efficiency gains from recent technology investments. Primary risks involve macroeconomic sensitivity affecting travel demand and competitive pressures in the online travel market. The company's strong cash flow generation supports shareholder returns through dividends and potential buybacks.
Hilton Worldwide (HLT) trades at $325.86, up 1.06% with strong earnings momentum after beating Q1 2026 EPS estimates. The stock shows bearish technical signals but maintains solid fundamentals with $12.04B revenue and 12.56% net margin. Recent corporate developments include brand expansion initiatives and partnership announcements, while analyst consensus remains bullish with a $340.50 price target.
HLT presents a mixed outlook with strong operational performance offset by technical weakness. Investment opportunity lies in continued earnings growth and brand expansion, while risks include rising debt levels and market volatility. The stock trades below analyst targets, offering potential upside if technical resistance levels are breached.
Trailing returns across standard periods
Latest headlines on both assets
Expedia is the world's largest online travel agency by bookings, offering services for lodging (75% of total 2021 sales), air tickets (3%), rental cars, cruises, in-destination, and other (15%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, including Expedia.com, Hotels.com, Travelocity, Orbitz, Wotif, AirAsia, and Vrbo. It has also expanded into travel media with the acquisition of Trivago. Transaction fees for online bookings account for the bulk of sales and profits.
Read more on EXPE →Hilton Worldwide Holdings operates 1,074,791 rooms across its 18 brands addressing the midscale through luxury segments as of Dec. 31, 2021. Hampton and Hilton are the two largest brands by total room count at 28% and 21%, respectively, as of Dec. 31, 2021. Recent brands launched over the last few years include Home2, Curio, Canopy, Tru, and Tempo. Managed and franchised represent the vast majority of adjusted EBITDA, predominantly from the Americas regions.
Read more on HLT →