Expedia Group Inc vs Amplify Cybersecurity ETF — how do they compare? Expedia Group Inc trades at $271.74 (market cap $32.42B), while Amplify Cybersecurity ETF trades at $127.17 (market cap $3.50B). The key difference: Expedia Group Inc is far larger — about 9.3× Amplify Cybersecurity ETF's market cap, and Expedia Group Inc pays a 0.71% dividend while Amplify Cybersecurity ETF pays none. Which is the better fit depends on your goals — on Pluang, investors hold Expedia Group Inc for 48 Days and Amplify Cybersecurity ETF for 30 Days on average.
| EXPE | HACK | |
|---|---|---|
Market Cap | $32.42B | $3.50B |
Volume | 1,940,671 | 341,176 |
Sector | Consumer Cyclical | Sector/Thematic |
52-Week High | $339.13 | $127.66 |
52-Week Low | $188.51 | $70.69 |
Typical Hold Time | 48 Days | 30 Days |
Enterprise Value | $30.98B | — |
Dividend Yield | 0.71% | — |
Signals from Pluang's Aura AI — not financial advice
Expedia Group (EXPE) trades at $258.86, down 0.38% on the day, amid a bearish technical signal and recent news-driven volatility. The stock shows strong fundamentals with consistent earnings beats, revenue growth to $14.73B in 2025, and robust profitability margins. Recent layoffs and competitive threats from AI travel agents have pressured sentiment, but analyst consensus remains largely positive with a $335.06 price target.
The outlook balances solid financial health and attractive valuation against near-term competitive and execution risks. Upside potential exists if Expedia navigates AI disruption and sustains booking growth, but investor caution is warranted given technical weakness and industry headwinds.
HACK trades at $125.81, down 1.45% today but near its 52-week high, with a strong technical outlook showing bullish moving averages and key support at $124. Recent news highlights the ETF's momentum, driven by AI safety concerns and cybersecurity demand, with the fund up 84.96% from its 52-week low. Financial ratios are not disclosed for this ETF, but sector growth remains a tailwind.
The outlook for HACK is positive, supported by rising cybersecurity spending and AI-driven threats, though risks include increased short interest and sector volatility. Analyst sentiment is bullish, with the ETF positioned to benefit from ongoing digital security trends, but investors should monitor competitive and macroeconomic pressures.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
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Latest headlines on both assets
Expedia is the world's largest online travel agency by bookings, offering services for lodging (75% of total 2021 sales), air tickets (3%), rental cars, cruises, in-destination, and other (15%), and advertising revenue (7%). Expedia operates a number of branded travel booking sites, including Expedia.com, Hotels.com, Travelocity, Orbitz, Wotif, AirAsia, and Vrbo. It has also expanded into travel media with the acquisition of Trivago. Transaction fees for online bookings account for the bulk of sales and profits.
Read more on EXPE →HACK provides diversified exposure to the global cybersecurity industry. It invests across the full value chain, including hardware, software, and consulting services, with key holdings in firms like Broadcom, Cisco, and Palo Alto Networks.
Read more on HACK →