Etsy Inc vs Zeta Global Holdings Corp — how do they compare? Etsy Inc trades at $85.51 (market cap $8.14B), while Zeta Global Holdings Corp trades at $21.31 (market cap $5.59B). The key difference: Etsy Inc is the larger of the two by market cap, and Etsy Inc is trading nearer its 52-week high, Zeta Global Holdings Corp nearer its low. Which is the better fit depends on your goals.
| ETSY | ZETA | |
|---|---|---|
Market Cap | $8.14B | $5.59B |
Sector | Consumer Cyclical | Technology |
52-Week High | $85.74 | $25.24 |
52-Week Low | $44.05 | $14.55 |
Enterprise Value | $9.79B | $5.49B |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
ZETA trades at $21.74, down 3.51% over 24 hours, with a bullish technical outlook supported by moving averages and strong analyst consensus. The company reported revenue of $1.30B in 2025 but a net loss of $31.51M, with improving margins projected for 2026. Recent strategic partnerships with Palantir and OpenAI highlight a pivot toward AI infrastructure, driving positive media sentiment.
The outlook for ZETA is cautiously optimistic, with a consensus price target of $27.50 offering ~27% upside. Investment opportunities stem from AI-driven growth and consecutive earnings beats, but risks include persistent negative profitability, cash flow challenges, and competitive pressures in the marketing tech sector.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →