Etsy Inc vs Western Union Co — how do they compare? Etsy Inc trades at $85.28 (market cap $8.14B), while Western Union Co trades at $8.22 (market cap $2.51B). The key difference: Etsy Inc is far larger — about 3.2× Western Union Co's market cap, and Western Union Co pays a 11.69% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | WU | |
|---|---|---|
Market Cap | $8.14B | $2.51B |
Sector | Consumer Cyclical | Technology |
52-Week High | $85.74 | $10.28 |
52-Week Low | $44.05 | $7.04 |
Enterprise Value | $9.79B | $2.21B |
Dividend Yield | — | 11.69% |
Signals from Pluang's Aura AI — not financial advice
Etsy stock trades at $83.06, up 3.14% recently and showing strong technical momentum with bullish moving average signals. The company has beaten earnings expectations for three consecutive quarters, with Q1 2026 EPS of $0.89 surpassing the $0.62 estimate. However, valuation metrics appear elevated with a P/E of 32.85 and P/B of 52.12, while the company maintains strong gross margins of 71.55% and positive operating cash flow of $693.41M in 2025.
The outlook is mixed with improving buyer momentum and AI-driven engagement tools supporting growth, but active buyer declines and high debt levels present risks. Analyst sentiment leans positive with 22 buy ratings versus 3 sells, though the consensus price target of $72.38 suggests 13% downside from current levels. The Depop divestiture to eBay removes a distraction, allowing focus on core marketplace improvements.
Western Union (WU) trades at $7.88, up 0.13% on the day, with a neutral technical signal and mixed earnings history. The stock shows strong profitability with a 10.88% net margin and 47.66% ROE, but revenue has declined from $4.5B in 2022 to $4.05B in 2025. Recent developments include a partnership with Total Wireless and the pending acquisition of Intermex, aiming to expand digital reach.
WU presents a value opportunity with low P/E (5.91) and P/S (0.64) ratios, but faces headwinds from revenue erosion and high debt. Analyst consensus is cautious with a $7.50 price target below the current price. Key risks include competitive pressure and execution of digital initiatives. The dividend yield adds income appeal, but growth catalysts are needed for sustained upside.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Western Union provides domestic and international money transfers through its global network of about 500,000 outside agents. It is the largest money transfer company in the world and one of only a few companies with a truly global agent network.
Read more on WU →