Etsy Inc vs Workiva Inc — how do they compare? Etsy Inc trades at $84.51 (market cap $8.14B), while Workiva Inc trades at $56.89 (market cap $3.05B). The key difference: Etsy Inc is far larger — about 2.7× Workiva Inc's market cap, and Etsy Inc is trading nearer its 52-week high, Workiva Inc nearer its low. Which is the better fit depends on your goals.
| ETSY | WK | |
|---|---|---|
Market Cap | $8.14B | $3.05B |
Sector | Consumer Cyclical | Technology |
52-Week High | $85.74 | $93.31 |
52-Week Low | $44.05 | $44.31 |
Enterprise Value | $9.79B | $2.98B |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
Workiva (WK) trades at $54.91, up 2.27% with strong technical momentum and bullish moving average signals. The company demonstrates robust revenue growth with Q1 2026 EPS beating estimates at $0.77 versus $0.66 expected, while maintaining a high gross margin of 79.4%. Analyst sentiment remains overwhelmingly positive with 16 buy ratings and an $71 consensus price target, representing 29% upside potential from current levels.
WK offers compelling growth prospects with expanding profitability and dominant market positioning in compliance software, though elevated valuation multiples (P/E 226.58) and technical overbought conditions warrant caution. The stock faces execution risks in maintaining growth momentum amid competitive pressures, but strong institutional support and consistent earnings beats support the bullish outlook.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Workiva is a leading provider of cloud-based platforms for complex reporting and compliance. It enables organizations to connect and manage data across financial reporting, ESG (Environmental, Social, and Governance), and GRC (Governance, Risk, and Compliance), serving as a single source of truth for auditable, transparent disclosures to regulators and stakeholders.
Read more on WK →