Compare Etsy Inc (ETSY) vs Wix.Com Ltd (WIX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Etsy Inc vs Wix.Com Ltd — how do they compare? Etsy Inc trades at $84.54 (market cap $8.14B), while Wix.Com Ltd trades at $53.01 (market cap $2.23B). The key difference: Etsy Inc is far larger — about 3.7× Wix.Com Ltd's market cap, and Etsy Inc is trading nearer its 52-week high, Wix.Com Ltd nearer its low. Which is the better fit depends on your goals.
| ETSY | WIX | |
|---|---|---|
Market Cap | $8.14B | $2.23B |
Sector | Consumer Cyclical | Technology |
52-Week High | $85.74 | $184.24 |
52-Week Low | $44.05 | $40.43 |
Enterprise Value | $9.79B | $1.79B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Etsy stock trades at $83.06, up 3.14% recently and showing strong technical momentum with bullish moving average signals. The company has beaten earnings expectations for three consecutive quarters, with Q1 2026 EPS of $0.89 surpassing the $0.62 estimate. However, valuation metrics appear elevated with a P/E of 32.85 and P/B of 52.12, while the company maintains strong gross margins of 71.55% and positive operating cash flow of $693.41M in 2025.
The outlook is mixed with improving buyer momentum and AI-driven engagement tools supporting growth, but active buyer declines and high debt levels present risks. Analyst sentiment leans positive with 22 buy ratings versus 3 sells, though the consensus price target of $72.38 suggests 13% downside from current levels. The Depop divestiture to eBay removes a distraction, allowing focus on core marketplace improvements.
Wix.com (WIX) trades at $52.71, up 0.57% on the day, with a bullish technical signal from moving averages but mixed oscillators. The company reported strong revenue growth to $1.99B in 2025, though net income margin turned negative at -1.97%. Recent news highlights a significant stock decline of 27% in May 2026 following Q1 earnings miss and an unanticipated spike in operating expenses, prompting multiple law firm investigations into potential securities fraud.
The outlook is polarized: strong analyst consensus (67.5% Buy) with an $83.13 price target suggests significant upside, but near-term risks are elevated due to the Q1 earnings miss, ongoing legal investigations, and volatile cash flow trends. Revenue growth remains robust, but profitability challenges and negative shareholder equity create headwinds for sustained value creation.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Etsy Inc
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →About Wix.Com Ltd
Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →
