Compare Etsy Inc (ETSY) vs Wayfair Inc (W) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Etsy Inc vs Wayfair Inc — how do they compare? Etsy Inc trades at $84.6 (market cap $8.14B), while Wayfair Inc trades at $91.14 (market cap $12.10B). The key difference: Wayfair Inc is the larger of the two by market cap, and Etsy Inc is trading nearer its 52-week high, Wayfair Inc nearer its low. Which is the better fit depends on your goals.
| ETSY | W | |
|---|---|---|
Market Cap | $8.14B | $12.10B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $85.74 | $119.05 |
52-Week Low | $44.05 | $55.38 |
Enterprise Value | $9.79B | $14.67B |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
Wayfair (W) trades at $91.11, up 2.67% on the day, with a bullish technical signal from moving averages and neutral oscillators. The company reported revenue of $12.46B for 2025 but a net loss of $313M, though it has beaten earnings expectations in recent quarters. Positive sentiment is driven by analyst upgrades and news of expansion into brick-and-mortar stores and AI integration.
The outlook is cautiously optimistic given strong analyst buy ratings (51.78%) and a consensus price target of $93.58, slightly above current levels. Key risks include persistent net losses, high debt-to-asset ratio of 95.11%, and competitive e-commerce pressures. Earnings growth and cost management are critical for sustained upside.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Etsy Inc
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →About Wayfair Inc
Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →
