Etsy Inc vs VICI Properties Inc — how do they compare? Etsy Inc trades at $84.47 (market cap $8.14B), while VICI Properties Inc trades at $27 (market cap $28.97B). The key difference: VICI Properties Inc is far larger — about 3.6× Etsy Inc's market cap, and VICI Properties Inc pays a 6.84% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | VICI | |
|---|---|---|
Market Cap | $8.14B | $28.97B |
Sector | Consumer Cyclical | Real Estate |
52-Week High | $85.74 | $33.93 |
52-Week Low | $44.05 | $25.94 |
Enterprise Value | $9.79B | $46.19B |
Dividend Yield | — | 6.84% |
Signals from Pluang's Aura AI — not financial advice
Etsy stock trades at $83.06, up 3.14% recently and showing strong technical momentum with bullish moving average signals. The company has beaten earnings expectations for three consecutive quarters, with Q1 2026 EPS of $0.89 surpassing the $0.62 estimate. However, valuation metrics appear elevated with a P/E of 32.85 and P/B of 52.12, while the company maintains strong gross margins of 71.55% and positive operating cash flow of $693.41M in 2025.
The outlook is mixed with improving buyer momentum and AI-driven engagement tools supporting growth, but active buyer declines and high debt levels present risks. Analyst sentiment leans positive with 22 buy ratings versus 3 sells, though the consensus price target of $72.38 suggests 13% downside from current levels. The Depop divestiture to eBay removes a distraction, allowing focus on core marketplace improvements.
VICI Properties trades at $26.72, up 1.67% with a bearish technical signal despite strong fundamentals including a 76.83% net margin and 11.33% ROE. Recent earnings show mixed results with Q1 2026 beating expectations while Q4 2025 missed. The company maintains robust cash flow with $2.51B from operations in 2025 and recently completed a Canadian portfolio acquisition, supporting its 6.62% dividend yield.
The stock presents value with a P/E of 9.01 below sector averages, but faces headwinds from tenant concentration risks and technical weakness. Analyst consensus remains strongly bullish with a $30 price target, suggesting 12% upside potential if operational stability persists amid macroeconomic uncertainties.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →VICI Properties is an S&P 500 experiential real estate investment trust (REIT) that owns one of the largest portfolios of market-leading gaming, hospitality, and entertainment destinations, including Caesars Palace and MGM Grand. It utilizes a long-term, triple-net lease model to provide stable, inflation-protected income, serving as the primary landlord for the 'experience economy' while diversifying into non-gaming sectors like wellness, youth sports, and luxury resorts.
Read more on VICI →