Etsy Inc vs Upwork Inc — how do they compare? Etsy Inc trades at $84.24 (market cap $8.14B), while Upwork Inc trades at $9.52 (market cap $1.14B). The key difference: Etsy Inc is far larger — about 7.1× Upwork Inc's market cap, and Etsy Inc is trading nearer its 52-week high, Upwork Inc nearer its low. Which is the better fit depends on your goals.
| ETSY | UPWK | |
|---|---|---|
Market Cap | $8.14B | $1.14B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $85.74 | $22.11 |
52-Week Low | $44.05 | $7.84 |
Enterprise Value | $9.79B | $939.82M |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
Upwork (UPWK) trades at $9.51, up 5.32% today, with a bullish technical signal from moving averages. The company reported $787.78M revenue in 2025 and a net income margin of 14.65%, though recent quarters saw EPS misses. Analyst consensus is a Buy with a $10.67 price target. Recent news highlights AI integration initiatives and board refreshment, but legal investigations pose headwinds.
Outlook remains mixed: strong profitability metrics and AI-driven growth opportunities support upside, but earnings misses and legal risks warrant caution. The stock offers value with a P/E of 11.4, yet investors should monitor execution on guidance and resolution of legal probes.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
Read more on UPWK →