Etsy Inc vs United Parcel Service Inc — how do they compare? Etsy Inc trades at $84.17 (market cap $8.14B), while United Parcel Service Inc trades at $116.8 (market cap $96.00B). The key difference: United Parcel Service Inc is far larger — about 11.8× Etsy Inc's market cap, and United Parcel Service Inc pays a 5.81% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | UPS | |
|---|---|---|
Market Cap | $8.14B | $96.00B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $85.74 | $120.00 |
52-Week Low | $44.05 | $82.58 |
Enterprise Value | $9.79B | $118.86B |
Volume | — | 2,288,643 |
Dividend Yield | — | 5.81% |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
UPS trades at $116.30, up 2.31% recently, with a bullish technical signal and strong profitability metrics including a 33.41% ROE. Recent earnings beats and a $48 million healthcare logistics investment highlight operational strength, though revenue has declined from $100.3B in 2022 to $88.7B in 2025. The stock is near resistance at $117, with a consensus price target of $112 below the current price.
The outlook is mixed: cost efficiency and dividend payments support value, but competitive pressures from Amazon and muted revenue growth pose risks. Analysts are divided, with 42% bullish and 49% neutral, suggesting cautious optimism amid headwinds. The Q2 2026 earnings report on July 28, 2026, will be critical for direction.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →