Etsy Inc vs Union Pacific Corporation — how do they compare? Etsy Inc trades at $84.73 (market cap $8.14B), while Union Pacific Corporation trades at $297.99 (market cap $171.20B). The key difference: Union Pacific Corporation is far larger — about 21× Etsy Inc's market cap, and Union Pacific Corporation pays a 1.91% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | UNP | |
|---|---|---|
Market Cap | $8.14B | $171.20B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $85.74 | $289.13 |
52-Week Low | $44.05 | $214.91 |
Enterprise Value | $9.79B | $201.67B |
Dividend Yield | — | 1.91% |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
Union Pacific (UNP) trades at $297.49, up 3.19% today, showing strong momentum with a bullish technical outlook. The company maintains robust fundamentals with a 29.2% net income margin and 40.69% ROE, supported by consistent earnings beats. Recent news highlights the proposed merger with Norfolk Southern, which could drive long-term value despite regulatory scrutiny. Cash flow remains positive at $252 million for 2025, though 2026 projections indicate a potential decline.
Outlook is positive with a consensus price target of $311.07, suggesting 4.6% upside. Key opportunities include operational efficiency and merger synergies, while risks involve regulatory hurdles and a class-action lawsuit. The stock's current valuation at 23.73 P/E appears reasonable given growth prospects, but investors should monitor merger progress and quarterly earnings.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Omaha, Nebraska-based Union Pacific is the largest public railroad in North America. Operating on more than 30,000 miles of track in the western two thirds of the U.S., UP generated roughly $22 billion of revenue in 2021 by hauling coal, industrial products, intermodal containers, agriculture goods, chemicals, and automotive goods. UP owns about one fourth of Mexican railroad Ferromex and derives about 10% of its revenue hauling freight to and from Mexico.
Read more on UNP →