Etsy Inc vs T Rowe Price Group Inc — how do they compare? Etsy Inc trades at $84.64 (market cap $8.14B), while T Rowe Price Group Inc trades at $119.32 (market cap $25.41B). The key difference: T Rowe Price Group Inc is far larger — about 3.1× Etsy Inc's market cap, and T Rowe Price Group Inc pays a 4.39% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | TROW | |
|---|---|---|
Market Cap | $8.14B | $25.41B |
Sector | Consumer Cyclical | Financials |
52-Week High | $85.74 | $120.16 |
52-Week Low | $44.05 | $86.19 |
Enterprise Value | $9.79B | $22.12B |
Dividend Yield | — | 4.39% |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
T. Rowe Price (TROW) trades at $119.13, up 2.64% today, near its 52-week high. The stock shows bullish technical signals with strong moving averages and positive momentum indicators. Fundamentally, TROW maintains robust profitability with a 28.28% net margin and 19.31% ROE, supported by steady revenue growth to $7.31B in 2025. Recent news highlights AUM reaching $1.89 trillion in June 2026 and inclusion on Zacks Strong Buy lists for value and income stocks.
TROW presents a mixed outlook with solid fundamentals and bullish technicals offset by cautious analyst sentiment. Investment appeal lies in strong cash flow, dividend reliability, and undervaluation relative to earnings. Key risks include equity outflows, competitive pressures, and market sensitivity. While Wall Street consensus is neutral, the stock's current momentum and financial health suggest potential for upside if operational trends persist.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →T. Rowe Price provides asset-management services for individual and institutional investors. It offers a broad range of no-load U.S. and international stock, hybrid, bond, and money market funds. At the end of August 2022, the firm had $1.339 trillion in managed assets, composed of equity (54%), balanced (30%), fixed-income (13%), and alternatives (3%) offerings. Approximately two thirds of the company's managed assets are held in retirement-based accounts, which provides T. Rowe Price with a somewhat stickier client base than most of its peers. The firm also manages private accounts, provides retirement planning advice, and offers discount brokerage and trust services. The company is primarily a U.S.-based asset manager, deriving just under 10% of its AUM from overseas.
Read more on TROW →