Etsy Inc vs J M Smucker Co — how do they compare? Etsy Inc trades at $85.2 (market cap $8.14B), while J M Smucker Co trades at $110.95 (market cap $11.65B). The key difference: J M Smucker Co is the larger of the two by market cap, and J M Smucker Co pays a 4.04% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | SJM | |
|---|---|---|
Market Cap | $8.14B | $11.65B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $85.74 | $117.05 |
52-Week Low | $44.05 | $89.53 |
Enterprise Value | $9.79B | $18.68B |
Dividend Yield | — | 4.04% |
Signals from Pluang's Aura AI — not financial advice
Etsy stock trades at $83.06, up 3.14% recently and showing strong technical momentum with bullish moving average signals. The company has beaten earnings expectations for three consecutive quarters, with Q1 2026 EPS of $0.89 surpassing the $0.62 estimate. However, valuation metrics appear elevated with a P/E of 32.85 and P/B of 52.12, while the company maintains strong gross margins of 71.55% and positive operating cash flow of $693.41M in 2025.
The outlook is mixed with improving buyer momentum and AI-driven engagement tools supporting growth, but active buyer declines and high debt levels present risks. Analyst sentiment leans positive with 22 buy ratings versus 3 sells, though the consensus price target of $72.38 suggests 13% downside from current levels. The Depop divestiture to eBay removes a distraction, allowing focus on core marketplace improvements.
J.M. Smucker (SJM) trades at $108.81, down 1.56% on the day, with a bullish technical signal and mixed fundamentals. The stock shows strong analyst support with a 51.61% buy rating and a $123.18 consensus price target, indicating 13% upside. Recent earnings beat expectations in Q4 2025 and Q1 2026, but the company posted a net loss of -$1.23B in 2025, with negative profit margins and ROE. Key growth drivers include Uncrustables, now nearing $1B in sales, and cost-control initiatives guiding for 7-12% EPS growth in fiscal 2027 despite expected revenue declines.
Outlook: SJM offers value with a forward P/E of 10.9x and a 4% dividend yield, but faces headwinds from a projected 3-4% sales decline in fiscal 2027 and high debt levels. Risks include execution on portfolio turnaround and competitive pressures. The stock presents a contrarian opportunity for income-focused investors, with upside tied to margin recovery and brand strength.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →J.M. Smucker is a packaged food company that primarily operates in the U.S. retail channel (87% of fiscal 2022 revenue), but also in U.S. food-service (7%), and international (6%). Its largest segment is pet food and treats (36% of 2022 revenue), with popular brands such as Milk-Bone, Meow Mix, 9Lives, Kibbles 'n Bits, Nature's Recipe, and Rachael Ray Nutrish. Its second-largest category is coffee (35% across channels) with the number-two brand Folgers and number-six Dunkin'. Other large categories are peanut butter (10%), with number-one Jif, fruit spreads (5%) with number-one Smucker's, and frozen hand-held foods (6%) with number-one Uncrustables.
Read more on SJM →