Etsy Inc vs SAP SE — how do they compare? Etsy Inc trades at $84.59 (market cap $8.14B), while SAP SE trades at $157.93 (market cap $182.13B). The key difference: SAP SE is far larger — about 22.4× Etsy Inc's market cap, and SAP SE pays a 1.88% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | SAP | |
|---|---|---|
Market Cap | $8.14B | $182.13B |
Sector | Consumer Cyclical | Technology |
52-Week High | $85.74 | $308.61 |
52-Week Low | $44.05 | $148.06 |
Enterprise Value | $9.79B | $179.64B |
Dividend Yield | — | 1.88% |
Signals from Pluang's Aura AI — not financial advice
Etsy stock trades at $83.06, up 3.14% recently and showing strong technical momentum with bullish moving average signals. The company has beaten earnings expectations for three consecutive quarters, with Q1 2026 EPS of $0.89 surpassing the $0.62 estimate. However, valuation metrics appear elevated with a P/E of 32.85 and P/B of 52.12, while the company maintains strong gross margins of 71.55% and positive operating cash flow of $693.41M in 2025.
The outlook is mixed with improving buyer momentum and AI-driven engagement tools supporting growth, but active buyer declines and high debt levels present risks. Analyst sentiment leans positive with 22 buy ratings versus 3 sells, though the consensus price target of $72.38 suggests 13% downside from current levels. The Depop divestiture to eBay removes a distraction, allowing focus on core marketplace improvements.
SAP's stock is trading at $154.81, down 3.23% on the day, amid a broader bearish technical signal. The company demonstrates strong fundamentals with consistent earnings beats, a robust 19.58% net income margin, and accelerating cloud revenue growth of 27%. Recent news highlights a resolved EU antitrust investigation and strategic cost controls to fund AI investments, though the stock faces near-term technical pressure.
The investment case balances strong profitability and a bullish analyst consensus with a price target implying ~48% upside against near-term technical weakness and competitive AI spending pressures. The company's transformation to cloud and AI presents a long-term opportunity, but execution on cost discipline and market share retention are key risks.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Founded in 1972 by former IBM employees, SAP provides database technology and enterprise resource planning software to enterprises around the world. Across more than 180 countries, the company serves 440,000 customers, approximately 80% of which are small to medium-size enterprises.
Read more on SAP →