Etsy Inc vs Rockwell Automation — how do they compare? Etsy Inc trades at $84.47 (market cap $8.14B), while Rockwell Automation trades at $464.62 (market cap $51.40B). The key difference: Rockwell Automation is far larger — about 6.3× Etsy Inc's market cap, and Rockwell Automation pays a 1.2% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | ROK | |
|---|---|---|
Market Cap | $8.14B | $51.40B |
Sector | Consumer Cyclical | Industrials |
52-Week High | $85.74 | $495.08 |
52-Week Low | $44.05 | $328.67 |
Enterprise Value | $9.79B | $55.03B |
Dividend Yield | — | 1.2% |
Signals from Pluang's Aura AI — not financial advice
Etsy stock trades at $83.06, up 3.14% recently and showing strong technical momentum with bullish moving average signals. The company has beaten earnings expectations for three consecutive quarters, with Q1 2026 EPS of $0.89 surpassing the $0.62 estimate. However, valuation metrics appear elevated with a P/E of 32.85 and P/B of 52.12, while the company maintains strong gross margins of 71.55% and positive operating cash flow of $693.41M in 2025.
The outlook is mixed with improving buyer momentum and AI-driven engagement tools supporting growth, but active buyer declines and high debt levels present risks. Analyst sentiment leans positive with 22 buy ratings versus 3 sells, though the consensus price target of $72.38 suggests 13% downside from current levels. The Depop divestiture to eBay removes a distraction, allowing focus on core marketplace improvements.
Rockwell Automation (ROK) trades at $469.77, up 2.02% today, with strong technical momentum and bullish moving average signals. The company has consistently beaten earnings expectations in recent quarters, with Q1 2026 EPS of $3.30 exceeding estimates of $2.88. Revenue remains stable at $8.34B for 2025, though net income margin has declined to 10.41% from previous highs. Recent news highlights the company's leadership in industrial automation and AI integration.
ROK presents a mixed outlook with premium valuation metrics (P/E 47.97) offset by strong analyst support (30.77% buy ratings) and consistent dividend payments. Key risks include margin compression and competitive pressures in industrial automation. The consensus price target of $471.71 suggests limited near-term upside from current levels, requiring sustained earnings growth to justify valuation.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Rockwell Automation is a pure-play automation competitor that is the successor entity to Rockwell International, which spun off its former Rockwell Collins avionics segment in 2001. As of fiscal 2021, the firm operates through three segments--intelligent devices, software and control, and lifecycle services. Intelligent devices contains its drives, sensors, and industrial components, software and control contains its information and network and security software, while lifecycle services contains its consulting and maintenance services as well as its Sensia JV with Schlumberger.
Read more on ROK →