Etsy Inc vs PayPal Holdings, Inc. — how do they compare? Etsy Inc trades at $84.16 (market cap $8.14B), while PayPal Holdings, Inc. trades at $57.19 (market cap $48.97B). The key difference: PayPal Holdings, Inc. is far larger — about 6× Etsy Inc's market cap, and PayPal Holdings, Inc. pays a 1.01% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | PYPL | |
|---|---|---|
Market Cap | $8.14B | $48.97B |
Sector | Consumer Cyclical | Financials |
52-Week High | $85.74 | $78.22 |
52-Week Low | $44.05 | $39.08 |
Enterprise Value | $9.79B | $49.04B |
Dividend Yield | — | 1.01% |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
PayPal (PYPL) surged 20.24% to $56.96 following a $53 billion takeover bid from Stripe and Advent International at $60.50 per share. The stock trades near resistance at $57 with RSI indicating overbought conditions. Fundamentally, PYPL shows strong profitability with a 15% net income margin and attractive valuation at a P/E of 10.42. Recent earnings beat expectations in Q1 2026 with EPS of $1.34 versus $1.27 forecast.
The acquisition offer creates near-term upside potential, though regulatory approval risks remain. Long-term investors face competition in digital payments and execution challenges. Analyst consensus is mixed with a $49.50 price target below current levels, suggesting caution despite bullish technical momentum.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →PayPal Holdings, Inc. operates as a technology platform company that enables digital and mobile payments on behalf of consumers and merchants. The Company offers online payment solutions. PayPal Holdings serves customers worldwide.
Read more on PYPL →