Etsy Inc vs Plby Group Inc — how do they compare? Etsy Inc trades at $83.7 (market cap $8.14B), while Plby Group Inc trades at $1.19 (market cap $128.89M). The key difference: Etsy Inc is far larger — about 63.2× Plby Group Inc's market cap, and Etsy Inc is trading nearer its 52-week high, Plby Group Inc nearer its low. Which is the better fit depends on your goals.
| ETSY | PLBY | |
|---|---|---|
Market Cap | $8.14B | $128.89M |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $85.74 | $2.71 |
52-Week Low | $44.05 | $1.11 |
Enterprise Value | $9.79B | $276.69M |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
PLBY trades at $1.10, down 5.98% today, with a bearish technical outlook despite oversold RSI signals. The company reported Q1 2026 revenue of $30.2M and a narrowed net loss of $4.0M, showing improved adjusted EBITDA. Recent developments include inclusion in Russell indexes and a share repurchase program. The stock's valuation shows a P/S of 0.96 and negative profitability metrics, with total liabilities exceeding assets.
The outlook remains challenged by persistent net losses and high debt, though cost controls and strategic focus show early progress. Analyst consensus is bullish with 75% buy ratings, but execution risks and brand licensing concerns pose significant headwinds for shareholder value recovery.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →PLBY Group Inc is a pleasure and leisure company. The company's segment includes Licensing, Direct-to-Consumer, and Digital Subscriptions and Content. It generates maximum revenue from the Direct-to-Consumer segment. Direct-to-Consumer operations include consumer products sold through third-party retailers or online direct-to-customer. Geographically, it derives a majority of revenue from the United States.
Read more on PLBY →