Etsy Inc vs Altria Group Inc — how do they compare? Etsy Inc trades at $85.87 (market cap $8.14B), while Altria Group Inc trades at $72.42 (market cap $117.76B). The key difference: Altria Group Inc is far larger — about 14.5× Etsy Inc's market cap, and Altria Group Inc pays a 6.01% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | MO | |
|---|---|---|
Market Cap | $8.14B | $117.76B |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $85.74 | $74.55 |
52-Week Low | $44.05 | $54.72 |
Enterprise Value | $9.79B | $138.83B |
Dividend Yield | — | 6.01% |
Signals from Pluang's Aura AI — not financial advice
Etsy stock trades at $83.06, up 3.14% recently and showing strong technical momentum with bullish moving average signals. The company has beaten earnings expectations for three consecutive quarters, with Q1 2026 EPS of $0.89 surpassing the $0.62 estimate. However, valuation metrics appear elevated with a P/E of 32.85 and P/B of 52.12, while the company maintains strong gross margins of 71.55% and positive operating cash flow of $693.41M in 2025.
The outlook is mixed with improving buyer momentum and AI-driven engagement tools supporting growth, but active buyer declines and high debt levels present risks. Analyst sentiment leans positive with 22 buy ratings versus 3 sells, though the consensus price target of $72.38 suggests 13% downside from current levels. The Depop divestiture to eBay removes a distraction, allowing focus on core marketplace improvements.
MO trades at $70.18, down 2.35% today, with a bearish technical signal but strong fundamentals including a 39.52% net margin and consistent dividend payments. Recent earnings beat expectations in Q1 2026, while Q2 2026 estimates are $1.50 EPS. The stock holds a P/E of 14.72 and robust cash flow from operations of $9.29B in 2025, supporting its status as a Dividend King with over 50 years of increases.
Outlook remains stable due to high profitability and defensive appeal, but risks include declining smoking trends and regulatory pressures. Analysts are bullish with a $71.00 consensus target, offering a potential upside from current levels amid market volatility.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
Read more on MO →