Etsy Inc vs Mercadolibre Inc — how do they compare? Etsy Inc trades at $85.51 (market cap $8.14B), while Mercadolibre Inc trades at $1,859.25 (market cap $93.44B). The key difference: Mercadolibre Inc is far larger — about 11.5× Etsy Inc's market cap, and Mercadolibre Inc is trading nearer its 52-week high, Etsy Inc nearer its low. Which is the better fit depends on your goals.
| ETSY | MELI | |
|---|---|---|
Market Cap | $8.14B | $93.44B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $85.74 | $2.51K |
52-Week Low | $44.05 | $1.55K |
Enterprise Value | $9.79B | $100.33B |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
MercadoLibre (MELI) trades at $1,846.84, down 1.44% over 24 hours, with a bullish technical outlook supported by moving averages and strong cash flow growth. Revenue surged to $28.89 billion in 2025, though net income margins compressed to 6.04% due to strategic investments in logistics and fintech expansion. Recent news highlights focus on cross-border trade growth and AI integration, while analyst consensus remains strongly bullish with a $2,230 price target.
The stock presents a growth-over-margins story, with upside driven by Latin American e-commerce and fintech penetration, but faces risks from margin pressure, competitive intensity, and ongoing legal scrutiny. Institutional sentiment is positive, but investors should weigh near-term profitability trade-offs against long-term market dominance.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →MercadoLibre runs the largest e-commerce marketplace in Latin America, connecting a network of more than 140 million active users and 1 million active sellers as of the end of 2021 across an 18-country footprint. The company also operates a host of complementary businesses, with shipping solutions (Mercado Envios), a payment and financing operation (Mercado Pago), advertisements (Mercado Clics), classifieds, and a turnkey e-commerce solution (Mercado Shops) rounding out its arsenal. MercadoLibre generates revenue from final value fees, advertising royalties, payment processing, insertion fees, subscription fees, and interest income from consumer and small-business lending.
Read more on MELI →