Etsy Inc vs Keysight Technologies Inc — how do they compare? Etsy Inc trades at $84.36 (market cap $8.14B), while Keysight Technologies Inc trades at $312.43 (market cap $55.15B). The key difference: Keysight Technologies Inc is far larger — about 6.8× Etsy Inc's market cap, and Etsy Inc is trading nearer its 52-week high, Keysight Technologies Inc nearer its low. Which is the better fit depends on your goals.
| ETSY | KEYS | |
|---|---|---|
Market Cap | $8.14B | $55.15B |
Sector | Consumer Cyclical | Technology |
52-Week High | $85.74 | $373.34 |
52-Week Low | $44.05 | $158.51 |
Enterprise Value | $9.79B | $55.50B |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
Keysight Technologies (KEYS) trades at $314.15, down 3.56% today, with a neutral technical outlook despite strong fundamental performance. The company has consistently beaten earnings estimates in recent quarters, with Q1 2026 EPS of $2.87 exceeding expectations by 24%. Recent developments include partnerships with the European Space Agency and new product launches in cybersecurity testing and photonics design automation, positioning the company for growth in 5G and AI-driven markets.
Wall Street maintains strong bullish sentiment with 81% buy ratings and a $396.56 consensus price target, representing 26% upside potential. However, elevated valuation ratios (P/E 51.97, P/S 9.14) and recent cash flow volatility present risks. The company's expansion into high-growth technology sectors provides opportunity, but investors should monitor execution on projected 2026 revenue growth to $6.1B.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Keysight Technologies is a leader in the field of testing and measurement, helping electronics OEMs and suppliers alike bring products to market to fit industry standards and specifications. Keysight specializes in the communications market, but also supplies into the government, automotive, industrial, and semiconductor manufacturing markets. Keysight's solutions include testing tools, analytical software, and services. The firm's stated objective is to reduce time to market and improve efficiency at its more than 30,000 customers.
Read more on KEYS →