Etsy Inc vs Keysight Technologies Inc — how do they compare? Etsy Inc trades at $74.26 (market cap $6.56B), while Keysight Technologies Inc trades at $374.5 (market cap $64.93B). The key difference: Keysight Technologies Inc is far larger — about 9.9× Etsy Inc's market cap, and Keysight Technologies Inc is trading nearer its 52-week high, Etsy Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Etsy Inc for 67 Days and Keysight Technologies Inc for 56 Days on average.
| ETSY | KEYS | |
|---|---|---|
Market Cap | $6.56B | $64.93B |
Volume | 2,349,079 | 1,037,588 |
Sector | Consumer Cyclical | Technology |
52-Week High | $87.03 | $387.90 |
52-Week Low | $44.05 | $159.49 |
Typical Hold Time | 67 Days | 56 Days |
Enterprise Value | $8.51B | $65.08B |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $75.14, up 5.25% today, with a bearish technical signal but strong recent earnings beats. The company shows solid revenue near $2.9B and a gross margin of 71.4%, though net income margin has declined to 5.65% in 2025. Positive news includes AI initiatives and payment partnerships, while high debt and negative equity pose financial risks.
Outlook is mixed: analyst consensus is bullish with a $85.94 price target, but technicals and declining profitability warrant caution. Investment opportunity lies in AI-driven growth and market positioning, countered by execution risks and competitive pressures in e-commerce.
Keysight Technologies (KEYS) trades at $374.66, down 3.41% on the day but remains in a bullish technical trend with strong analyst support. The company reported three consecutive quarterly earnings beats, with Q2 2026 EPS of $3.07 surpassing the $2.48 estimate. Revenue for 2025 reached $5.38 billion, with a net income margin of 15.81%. Recent news highlights growth in AI infrastructure and 6G testing solutions.
Outlook is positive driven by AI and 6G demand, but high valuation multiples pose a risk. The consensus price target of $416.63 implies 11% upside. Key risks include supply constraints and competitive pressures in the semiconductor testing space. Institutional sentiment remains bullish with 81% of analysts rating the stock a buy.
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Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Keysight Technologies is a leader in the field of testing and measurement, helping electronics OEMs and suppliers alike bring products to market to fit industry standards and specifications. Keysight specializes in the communications market, but also supplies into the government, automotive, industrial, and semiconductor manufacturing markets. Keysight's solutions include testing tools, analytical software, and services. The firm's stated objective is to reduce time to market and improve efficiency at its more than 30,000 customers.
Read more on KEYS →