Etsy Inc vs JD.Com Inc — how do they compare? Etsy Inc trades at $85.51 (market cap $8.14B), while JD.Com Inc trades at $29.66 (market cap $40.31B). The key difference: JD.Com Inc is far larger — about 5× Etsy Inc's market cap, and JD.Com Inc pays a 3.42% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | JD | |
|---|---|---|
Market Cap | $8.14B | $40.31B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $85.74 | $36.17 |
52-Week Low | $44.05 | $25.19 |
Enterprise Value | $9.79B | $26.46B |
Dividend Yield | — | 3.42% |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
JD.com (JD) trades at $29.77, up 3.22% today, with strong analyst consensus pointing to a $39.50 price target. The stock shows bullish technical signals and has beaten earnings estimates in recent quarters, though net income margin compressed to 1.05% in 2025. Recent news highlights institutional interest and Zacks Strong Buy rating as of July 14, 2026.
The outlook remains positive given valuation discounts (P/S 0.22) and earnings beats, but risks include ongoing legal investigations and Chinese market volatility. Upside potential is supported by cash flow strength and buyback programs, yet investors should weigh margin pressures against growth catalysts.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →JD.com is China's second-largest e-commerce company after Alibaba in terms of gross merchandise volume, offering a wide selection of authentic products at competitive prices, with speedy and reliable delivery. The company has built its own nationwide fulfilment infrastructure and last-mile delivery network, staffed by its own employees, which supports both its online direct sales, its online marketplace and omnichannel businesses.
Read more on JD →