Etsy Inc vs HubSpot Inc — how do they compare? Etsy Inc trades at $85.51 (market cap $8.14B), while HubSpot Inc trades at $223.7 (market cap $11.02B). The key difference: HubSpot Inc is the larger of the two by market cap, and Etsy Inc is trading nearer its 52-week high, HubSpot Inc nearer its low. Which is the better fit depends on your goals.
| ETSY | HUBS | |
|---|---|---|
Market Cap | $8.14B | $11.02B |
Sector | Consumer Cyclical | Technology |
52-Week High | $85.74 | $560.90 |
52-Week Low | $44.05 | $170.39 |
Enterprise Value | $9.79B | $9.58B |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
HubSpot (HUBS) trades at $226.06, up 7.81% over 24 hours, with a bullish technical signal and strong analyst support. The stock shows consistent earnings beats, with Q1 2026 EPS of $2.72 exceeding the $2.47 estimate. Revenue growth accelerated to $3.13B in 2025, and net income turned positive at $45.91M. Recent news highlights AI-driven product expansion and a scheduled Analyst Day in September 2026.
Outlook remains positive given robust revenue growth, expanding AI capabilities, and a consensus price target of $268.75 implying 19% upside. Risks include high valuation multiples (P/E 113.33) and competitive pressures in the CRM space. The stock's momentum depends on sustained execution and AI monetization.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →