Etsy Inc vs HubSpot Inc — how do they compare? Etsy Inc trades at $76.79 (market cap $6.90B), while HubSpot Inc trades at $229.3 (market cap $11.56B). The key difference: HubSpot Inc is the larger of the two by market cap, and Etsy Inc is trading nearer its 52-week high, HubSpot Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Etsy Inc for 67 Days and HubSpot Inc for 78 Days on average.
| ETSY | HUBS | |
|---|---|---|
Market Cap | $6.90B | $11.56B |
Volume | 2,923,867 | 1,891,287 |
Sector | Consumer Cyclical | Technology |
52-Week High | $87.03 | $494.58 |
52-Week Low | $44.05 | $170.39 |
Typical Hold Time | 67 Days | 78 Days |
Enterprise Value | $8.85B | $10.46B |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $76.71, up 7.3% in the last 24 hours, reflecting strong momentum. The stock shows bullish technical signals with recent earnings beats and a consensus analyst price target of $85.94. Revenue grew to $2.88B in 2025, though net income margin declined to 5.65%. Recent news highlights AI integration and payment partnerships as growth catalysts.
Outlook is positive with analyst support and strategic initiatives, but risks include high debt, margin pressure, and competitive threats. The stock offers upside to the price target but requires monitoring of execution and macroeconomic factors.
HubSpot (HUBS) trades at $228.30, up 3.63% with strong technical momentum and bullish moving averages. The company demonstrates robust revenue growth, reaching $3.13B in 2025 with improving profitability, though valuation ratios remain elevated. Recent analyst day highlighted AI strategy enhancements and margin expansion targets, while institutional buying and positive earnings beats support investor confidence.
Outlook remains positive with 57% analyst buy ratings and $243.65 consensus target, though risks include high P/E ratio, competitive pressures, and potential AI disruption concerns. The stock offers growth exposure with solid cash flow generation but requires monitoring of execution against ambitious margin targets.
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Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →