Etsy Inc vs HP Inc — how do they compare? Etsy Inc trades at $84.7 (market cap $8.14B), while HP Inc trades at $23.76 (market cap $21.72B). The key difference: HP Inc is far larger — about 2.7× Etsy Inc's market cap, and HP Inc pays a 5.05% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | HPQ | |
|---|---|---|
Market Cap | $8.14B | $21.72B |
Sector | Consumer Cyclical | Technology |
52-Week High | $85.74 | $29.35 |
52-Week Low | $44.05 | $18.20 |
Enterprise Value | $9.79B | $28.88B |
Dividend Yield | — | 5.05% |
Signals from Pluang's Aura AI — not financial advice
Etsy stock trades at $83.06, up 3.14% recently and showing strong technical momentum with bullish moving average signals. The company has beaten earnings expectations for three consecutive quarters, with Q1 2026 EPS of $0.89 surpassing the $0.62 estimate. However, valuation metrics appear elevated with a P/E of 32.85 and P/B of 52.12, while the company maintains strong gross margins of 71.55% and positive operating cash flow of $693.41M in 2025.
The outlook is mixed with improving buyer momentum and AI-driven engagement tools supporting growth, but active buyer declines and high debt levels present risks. Analyst sentiment leans positive with 22 buy ratings versus 3 sells, though the consensus price target of $72.38 suggests 13% downside from current levels. The Depop divestiture to eBay removes a distraction, allowing focus on core marketplace improvements.
HPQ trades at $24.63, down 0.57% on the day, with a bullish technical signal from moving averages and a consensus price target of $22.00. The stock shows attractive valuation with a P/E of 8.8 and P/S of 0.39, supported by three consecutive quarterly earnings beats. Recent developments include a strategic AI partnership with OpenAI and a dividend yield near 5%, while cash flow trends improved to a net $460 million in 2025.
Outlook remains mixed with solid fundamentals and undervaluation offset by declining profit margins and competitive PC market pressures. The AI PC upgrade cycle and cost management offer upside, but revenue stagnation and high liabilities pose risks. Analyst sentiment is cautious with 55% hold ratings, reflecting balanced near-term prospects.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →HP Incorporated is a leading provider of computers, printers, and printer supplies. The company's mains segments are personal systems and printing. Its personal systems segment contains notebooks, desktops, and workstations. Its printing segment contains supplies, consumer hardware, and commercial hardware. In 2015, Hewlett-Packard was separated into HP Incorporated and Hewlett Packard Enterprise and the Palo Alto, California-based HP Incorporated sells on a global scale.
Read more on HPQ →