Etsy Inc vs Honest Company Inc — how do they compare? Etsy Inc trades at $84.74 (market cap $8.14B), while Honest Company Inc trades at $3.93 (market cap $440.86M). The key difference: Etsy Inc is far larger — about 18.5× Honest Company Inc's market cap, and Etsy Inc is trading nearer its 52-week high, Honest Company Inc nearer its low. Which is the better fit depends on your goals.
| ETSY | HNST | |
|---|---|---|
Market Cap | $8.14B | $440.86M |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $85.74 | $4.95 |
52-Week Low | $44.05 | $2.10 |
Enterprise Value | $9.79B | $362.26M |
Signals from Pluang's Aura AI — not financial advice
Etsy stock trades at $83.06, up 3.14% recently and showing strong technical momentum with bullish moving average signals. The company has beaten earnings expectations for three consecutive quarters, with Q1 2026 EPS of $0.89 surpassing the $0.62 estimate. However, valuation metrics appear elevated with a P/E of 32.85 and P/B of 52.12, while the company maintains strong gross margins of 71.55% and positive operating cash flow of $693.41M in 2025.
The outlook is mixed with improving buyer momentum and AI-driven engagement tools supporting growth, but active buyer declines and high debt levels present risks. Analyst sentiment leans positive with 22 buy ratings versus 3 sells, though the consensus price target of $72.38 suggests 13% downside from current levels. The Depop divestiture to eBay removes a distraction, allowing focus on core marketplace improvements.
HNST trades at $3.96, up 1.54% today, with a bullish technical signal from moving averages. The company reported Q1 2026 EPS of $0.01, meeting estimates, but revenue declined to $371.32M in 2025 from $378M in 2024. Net income remains negative at -$15.69M, though gross margins improved to 33.89%. Analyst consensus is mixed with 30% Buy, 50% Hold ratings.
The outlook is cautious due to persistent losses and revenue contraction, offset by positive cash flow trends and cost control improvements. Key risks include margin pressure and competitive threats, while institutional sentiment shows guarded optimism with solid earnings estimate revisions signaling potential upside.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →The Honest Co Inc is a consumer products company. It offers eco-friendly diapers and a natural line of bath, skincare, home cleaning, and organic nutritional supplement products and other products.
Read more on HNST →