Etsy Inc vs Hasbro, Inc. — how do they compare? Etsy Inc trades at $84.16 (market cap $8.14B), while Hasbro, Inc. trades at $81.45 (market cap $11.39B). The key difference: Hasbro, Inc. is the larger of the two by market cap, and Hasbro, Inc. pays a 3.48% dividend while Etsy Inc pays none. Which is the better fit depends on your goals.
| ETSY | HAS | |
|---|---|---|
Market Cap | $8.14B | $11.39B |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $85.74 | $105.88 |
52-Week Low | $44.05 | $70.95 |
Enterprise Value | $9.79B | $13.66B |
Dividend Yield | — | 3.48% |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $84.30, up 1.49% today, with a bullish technical signal from moving averages. The stock shows strong earnings beats in recent quarters but faces declining revenue and net income margins year-over-year. Positive sentiment is driven by AI-powered seller tools and app engagement growth, though active buyer declines remain a concern. Cash flow improved significantly in 2025 to $593 million.
Outlook is mixed: analyst consensus is cautious with a $72.38 price target below current levels, but technical momentum and AI initiatives offer upside potential. Key risks include high debt, competitive pressure, and inconsistent profitability. Institutional sentiment leans bullish with 49% buy ratings.
Hasbro (HAS) trades at $78.42, down 1.4% on the day, with technical indicators showing a bearish trend while fundamentals reveal mixed signals. The company reported a net loss of $322.4M in 2025 despite beating earnings expectations for three consecutive quarters, with revenue of $4.7B and negative profit margins. Analyst consensus remains strongly positive with a $105.43 price target and no sell ratings among 33 analysts, though technical signals and recent stock performance suggest near-term pressure.
The investment case hinges on execution of Hasbro's 'aging up' strategy and Wizards segment growth against significant debt levels and profitability challenges. While Wall Street sees 34% upside to consensus targets, investors face risks from competitive pressures, high valuation multiples, and inconsistent earnings performance that could limit near-term appreciation.
Trailing returns across standard periods
Latest headlines on both assets
Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Hasbro is a branded play company providing children and families around the world with entertainment offerings based on a world-class brand portfolio. From toys and games to television programming, motion pictures, and a licensing program, Hasbro reaches customers by leveraging its well-known brands such as Transformers, Nerf, and Magic: The Gathering. Ownership stakes in Discovery Family, which offers programming around Hasbro brands, and owned production capabilities from Entertainment One help bolster Hasbro's multichannel presence. The firm acquired Entertainment One in 2019, bolting on popular properties like Peppa Pig and PJ Masks, and has plans to tie up with Dungeons & Dragons Beyond in 2022, offering the firm access 10 million digital tabletop players.
Read more on HAS →