Etsy Inc vs Fortive Corporation Common Stock — how do they compare? Etsy Inc trades at $74.26 (market cap $6.56B), while Fortive Corporation Common Stock trades at $56.51 (market cap $17.07B). The key difference: Fortive Corporation Common Stock is far larger — about 2.6× Etsy Inc's market cap, and Fortive Corporation Common Stock pays a 0.5% dividend while Etsy Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Etsy Inc for 67 Days and Fortive Corporation Common Stock for 0 Days on average.
| ETSY | FTV | |
|---|---|---|
Market Cap | $6.56B | $17.07B |
Volume | 2,349,079 | 1,773,097 |
Sector | Consumer Cyclical | Technology |
52-Week High | $87.03 | $64.09 |
52-Week Low | $44.05 | $47.80 |
Typical Hold Time | 67 Days | 0 Days |
Enterprise Value | $8.51B | $20.21B |
Dividend Yield | — | 0.5% |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $75.14, up 5.25% today, with a bearish technical signal but strong recent earnings beats. The company shows solid revenue near $2.9B and a gross margin of 71.4%, though net income margin has declined to 5.65% in 2025. Positive news includes AI initiatives and payment partnerships, while high debt and negative equity pose financial risks.
Outlook is mixed: analyst consensus is bullish with a $85.94 price target, but technicals and declining profitability warrant caution. Investment opportunity lies in AI-driven growth and market positioning, countered by execution risks and competitive pressures in e-commerce.
No Aura AI signal available yet.
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Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Fortive provides industrial and healthcare technology solutions. Its products and software support measurement, maintenance, worker safety, instrument sterilization, and clinical workflows.
Read more on FTV →