Etsy Inc vs Firy Inc. — how do they compare? Etsy Inc trades at $76.71 (market cap $6.90B), while Firy Inc. trades at $12.07 (market cap $199.80M). The key difference: Etsy Inc is far larger — about 34.5× Firy Inc.'s market cap, and Firy Inc. is trading nearer its 52-week high, Etsy Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Etsy Inc for 67 Days and Firy Inc. for 13 Days on average.
| ETSY | FIRY | |
|---|---|---|
Market Cap | $6.90B | $199.80M |
Volume | 2,923,867 | 92,993 |
Sector | Consumer Cyclical | Technology |
52-Week High | $87.03 | $13.10 |
52-Week Low | $44.05 | $2.28 |
Typical Hold Time | 67 Days | 13 Days |
Enterprise Value | $8.85B | $168.40M |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $75.14, up 5.11% today, showing strong momentum with three consecutive earnings beats. The stock maintains a bullish technical outlook with support at $73 and resistance at $76. Fundamentally, revenue growth has been steady at $2.9B annually, though net margins compressed to 5.65% in 2025. Recent news highlights AI integration and payment partnerships as growth catalysts.
The outlook remains positive with a $85.94 analyst price target suggesting 14% upside. Key risks include high debt levels and competitive pressures. Wall Street sentiment is bullish (53% buy ratings), but investors should monitor margin trends and execution of AI initiatives for sustained growth.
FIRY trades at $12.02, up 1.43% today, with a bullish technical signal from moving averages. The company reported Q2 2026 revenue of $31.0M but missed EPS expectations with a net loss. Recent developments include a $719M legal victory and board appointment of Marc Lasry, though cash flow remains negative with -$86.41M in 2025.
Outlook is mixed: the legal win and restructuring offer potential upside, but persistent losses and cash burn pose significant risks. Analyst consensus is cautious with 60% hold ratings. The stock's valuation at P/S 1.6x appears reasonable, but profitability challenges and negative margins require careful monitoring.
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Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →