Etsy Inc vs Figs Inc — how do they compare? Etsy Inc trades at $74.75 (market cap $6.90B), while Figs Inc trades at $14.96 (market cap $2.49B). The key difference: Etsy Inc is far larger — about 2.8× Figs Inc's market cap, and Figs Inc is more actively traded (5,964,311 versus 2,923,867). Which is the better fit depends on your goals — on Pluang, investors hold Etsy Inc for 67 Days and Figs Inc for 33 Days on average.
| ETSY | FIGS | |
|---|---|---|
Market Cap | $6.90B | $2.49B |
Volume | 2,923,867 | 5,964,311 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $87.03 | $17.12 |
52-Week Low | $44.05 | $6.90 |
Typical Hold Time | 67 Days | 33 Days |
Enterprise Value | $8.85B | $2.25B |
Signals from Pluang's Aura AI — not financial advice
ETSY trades at $71.49, up 0.14% with a bearish technical signal despite recent earnings beats. The company shows strong gross margins of 71.4% but faces profitability challenges with negative ROE of -1,224.5%. Recent news highlights AI integration initiatives and payment partnership renewals, while analyst consensus remains bullish with a $85.94 price target representing 20% upside potential.
ETSY presents a mixed investment case with solid revenue growth and strong analyst support offset by weak profitability metrics and technical headwinds. The stock's 20% discount to consensus target offers potential upside, but investors must weigh competitive pressures in e-commerce against the company's unique marketplace positioning and AI-driven growth initiatives.
FIGS trades at $14.06, down 0.28% today, with a bullish technical signal from moving averages. The company shows strong revenue growth from $556M in 2024 to $631M in 2025, with net income surging to $34M. Recent quarters have consistently beaten EPS expectations, and international sales grew 67% in Q2 2026. Analyst consensus is bullish with a $18.00 price target suggesting 28% upside potential from current levels.
The outlook remains positive with accelerating growth and margin expansion, though the stock's rich valuation (P/E 42.6) presents risk if execution falters. Key catalysts include continued international expansion and sustained demand from healthcare professionals, while risks include premium valuation pressure and competitive threats in medical apparel.
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Etsy operates a top-10 e-commerce marketplace operator in the U.S. and the U.K., with sizable operations in Germany, France, Australia, and Canada. The firm dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods. With $13.5 billion in 2021 consolidated gross merchandise volume, the firm has cemented itself as one of the largest players in a quickly growing space, generating revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels. As of the end of 2021, the firm connected more than 96 million buyers and more than 7.5 million sellers on its marketplace properties: Etsy, Reverb (musical equipment), Elo7 (crafts in Brazil), and Depop (clothing resale).
Read more on ETSY →FIGS Inc is a healthcare apparel company. It offers more fitted scrubs for men and women made of its proprietary fabric FIONx, which provides four-way stretch and has anti-odor, anti-wrinkle, and moisture-wicking properties.
Read more on FIGS →