e l f Beauty Inc vs Southwest Airlines Co — how do they compare? e l f Beauty Inc trades at $74.67 (market cap $4.37B), while Southwest Airlines Co trades at $49.59 (market cap $24.07B). The key difference: Southwest Airlines Co is far larger — about 5.5× e l f Beauty Inc's market cap, and Southwest Airlines Co pays a 1.46% dividend while e l f Beauty Inc pays none. Which is the better fit depends on your goals.
| ELF | LUV | |
|---|---|---|
Market Cap | $4.37B | $24.07B |
Sector | Technology | Industrials |
52-Week High | $146.67 | $54.80 |
52-Week Low | $49.57 | $29.06 |
Enterprise Value | $5.00B | $27.14B |
Dividend Yield | — | 1.46% |
Signals from Pluang's Aura AI — not financial advice
ELF Beauty trades at $76.11, up 5.34% with bullish technical signals and strong earnings beats. The stock shows robust revenue growth reaching $1.31B in 2025, though net margins remain thin at 1.61%. Recent analyst coverage is mixed with 46% buy ratings and consensus target of $74.42, slightly below current price. The company demonstrates solid operational cash flow of $133.84M and maintains a healthy balance sheet with $148.69M cash.
Outlook remains positive with continued double-digit sales growth targets, though elevated P/E ratio of 168.68 presents valuation concerns. Key risks include tariff exposure and core brand momentum challenges. Institutional sentiment leans bullish with recent price momentum supported by earnings outperformance and strategic expansion into skincare categories.
Southwest Airlines (LUV) trades at $49.33, up 3.72% today, with a bullish technical signal from moving averages and neutral oscillators. The company reported mixed recent earnings, beating in Q3 and Q4 2025 but missing in Q1 2026, with Q2 2026 results expected soon. Financials show modest revenue growth to $28.06B in 2025 but declining net income margins, while cash flow trends indicate significant net outflows. Analyst consensus is a $52.47 price target with a divided rating split between Buy and Hold.
LUV's outlook is cautiously optimistic, supported by resilient travel demand and potential earnings growth, but faces headwinds from fuel cost volatility and execution risks. The stock offers value with a P/S of 0.92, yet high fuel expenses and competitive pressures pose challenges for sustained profitability, making it a hold for risk-aware investors awaiting Q2 earnings clarity.
Trailing returns across standard periods
Latest headlines on both assets
e.l.f. Beauty is a leading cosmetics company offering high-quality, 100% vegan, and cruelty-free products. It is known for its affordable and prestige-quality makeup and skincare items for a diverse global audience.
Read more on ELF →Southwest Airlines is the largest domestic carrier in the United States, as measured by the number of originating passengers boarded. Southwest operates over 700 aircraft in an all-Boeing 737 fleet. Despite expanding into longer routes and business travel, the airline still specializes in short-haul leisure flights, using a point-to-point network. Southwest operates a low-cost carrier business model.
Read more on LUV →