Estee Lauder Companies Inc vs WD 40 Company — how do they compare? Estee Lauder Companies Inc trades at $88.01 (market cap $31.76B), while WD 40 Company trades at $233.59 (market cap $3.13B). The key difference: Estee Lauder Companies Inc is far larger — about 10.1× WD 40 Company's market cap, and WD 40 Company pays the higher dividend (1.75%). Which is the better fit depends on your goals.
| EL | WDFC | |
|---|---|---|
Market Cap | $31.76B | $3.13B |
Sector | Consumer Staples | Technology |
52-Week High | $119.61 | $264.91 |
52-Week Low | $67.23 | $187.52 |
Enterprise Value | $37.93B | $3.18B |
Dividend Yield | 1.59% | 1.75% |
Trailing returns across standard periods
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →