Estee Lauder Companies Inc vs VICI Properties Inc — how do they compare? Estee Lauder Companies Inc trades at $82.83 (market cap $29.78B), while VICI Properties Inc trades at $26.92 (market cap $28.97B). The key difference: Estee Lauder Companies Inc and VICI Properties Inc are close in size by market cap, and VICI Properties Inc pays the higher dividend (6.84%). Which is the better fit depends on your goals.
| EL | VICI | |
|---|---|---|
Market Cap | $29.78B | $28.97B |
Sector | Consumer Staples | Real Estate |
52-Week High | $119.61 | $33.93 |
52-Week Low | $67.23 | $25.94 |
Enterprise Value | $35.95B | $46.19B |
Dividend Yield | 1.7% | 6.84% |
Signals from Pluang's Aura AI — not financial advice
Estée Lauder (EL) trades at $80.86, down 0.36% on the day, with a bearish technical signal and recent earnings beats. The stock shows a high P/E of 147.8 and negative net income margin of -1.67%, though revenue remains substantial at $14.33 billion for 2025. Recent news highlights innovation in beauty trends, but cash flow trends show net outflows over recent years.
Outlook is mixed: analyst consensus targets $90.60 with 44% buy ratings, but high valuation and profitability challenges pose risks. Recovery depends on margin improvement and sustained revenue growth amid competitive pressures.
VICI Properties trades at $26.72, up 1.67% with a bearish technical signal despite strong fundamentals including a 76.83% net margin and 11.33% ROE. Recent earnings show mixed results with Q1 2026 beating expectations while Q4 2025 missed. The company maintains robust cash flow with $2.51B from operations in 2025 and recently completed a Canadian portfolio acquisition, supporting its 6.62% dividend yield.
The stock presents value with a P/E of 9.01 below sector averages, but faces headwinds from tenant concentration risks and technical weakness. Analyst consensus remains strongly bullish with a $30 price target, suggesting 12% upside potential if operational stability persists amid macroeconomic uncertainties.
Trailing returns across standard periods
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →VICI Properties is an S&P 500 experiential real estate investment trust (REIT) that owns one of the largest portfolios of market-leading gaming, hospitality, and entertainment destinations, including Caesars Palace and MGM Grand. It utilizes a long-term, triple-net lease model to provide stable, inflation-protected income, serving as the primary landlord for the 'experience economy' while diversifying into non-gaming sectors like wellness, youth sports, and luxury resorts.
Read more on VICI →