Estee Lauder Companies Inc vs Trade Desk Inc — how do they compare? Estee Lauder Companies Inc trades at $82.83 (market cap $29.78B), while Trade Desk Inc trades at $19.23 (market cap $9.11B). The key difference: Estee Lauder Companies Inc is far larger — about 3.3× Trade Desk Inc's market cap, and Estee Lauder Companies Inc pays a 1.7% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| EL | TTD | |
|---|---|---|
Market Cap | $29.78B | $9.11B |
Sector | Consumer Staples | Technology |
52-Week High | $119.61 | $89.76 |
52-Week Low | $67.23 | $17.33 |
Enterprise Value | $35.95B | $8.12B |
Dividend Yield | 1.7% | — |
Signals from Pluang's Aura AI — not financial advice
Estée Lauder (EL) trades at $80.86, down 0.36% on the day, with a bearish technical signal and recent earnings beats. The stock shows a high P/E of 147.8 and negative net income margin of -1.67%, though revenue remains substantial at $14.33 billion for 2025. Recent news highlights innovation in beauty trends, but cash flow trends show net outflows over recent years.
Outlook is mixed: analyst consensus targets $90.60 with 44% buy ratings, but high valuation and profitability challenges pose risks. Recovery depends on margin improvement and sustained revenue growth amid competitive pressures.
TTD trades at $18.94, down 4.3% on the day, reflecting recent bearish momentum amid slowing revenue growth concerns. The stock shows mixed technical signals with a bearish moving average trend but neutral oscillators. Fundamentally, the company maintains strong profitability with a 77.83% gross margin and 14.57% net income margin, though Q1 2026 earnings missed expectations. Recent news highlights executive appointments and expansion in Japan's advertising market, while analyst sentiment remains divided with a $25.23 consensus price target.
The outlook for TTD balances strong cash flow generation and market position against growth deceleration and competitive pressures. Investment opportunity lies in potential valuation recovery if CTV advertising momentum accelerates, but risks include market share loss to larger rivals and execution challenges in maintaining double-digit expansion. The stock's current discount to analyst targets suggests upside if operational trends stabilize.
Trailing returns across standard periods
Latest headlines on both assets
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →