Compare Estee Lauder Companies Inc (EL) vs ProShares UltraPro Short QQQ ETF (SQQQ) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Estee Lauder Companies Inc vs ProShares UltraPro Short QQQ ETF — how do they compare? Estee Lauder Companies Inc trades at $82.67 (market cap $29.78B), while ProShares UltraPro Short QQQ ETF trades at $40.79. The key difference: Estee Lauder Companies Inc pays a 1.7% dividend while ProShares UltraPro Short QQQ ETF pays none, and Estee Lauder Companies Inc is trading nearer its 52-week high, ProShares UltraPro Short QQQ ETF nearer its low. Which is the better fit depends on your goals.
| EL | SQQQ | |
|---|---|---|
Market Cap | $29.78B | — |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $119.61 | $97.60 |
52-Week Low | $67.23 | $36.31 |
Enterprise Value | $35.95B | — |
Dividend Yield | 1.7% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Estée Lauder (EL) trades at $82.72, up 2.3% with recent earnings beats but faces fundamental challenges including a negative net income margin of -1.67% and elevated P/E ratio of 147.8. Technical indicators show bearish momentum with support at $81 and resistance at $84. The company maintains strong gross margins at 74.71% and positive analyst sentiment with 44% buy ratings and $90.60 consensus target.
While recent earnings outperformance and strong brand positioning provide upside potential, investors face risks from declining revenue trends, negative profitability, and high valuation multiples. The stock's near-term direction will depend on Q2 2026 earnings delivery and management's ability to restore sustainable growth amid competitive pressures.
SQQQ, the ProShares UltraPro Short QQQ ETF, trades at $40.49, up 4.81% in the last session. The technical outlook is neutral overall, with bearish moving averages and oscillators in neutral territory. As a 3x leveraged inverse ETF, it aims to deliver triple the daily inverse performance of the Nasdaq-100 index, making it a tactical tool for hedging or short-term bearish bets rather than a long-term investment.
The outlook for SQQQ is highly speculative and time-sensitive due to its leveraged structure, which causes significant decay in volatile or trending markets. It presents a high-risk opportunity for investors seeking to hedge tech exposure or profit from Nasdaq-100 declines, but long-term holding is discouraged due to structural erosion risks.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Estee Lauder Companies Inc
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →About ProShares UltraPro Short QQQ ETF
SQQQ is a leveraged inverse ETF that seeks daily investment results, before fees and expenses, that correspond to three times the inverse (-3x) of the daily performance of the Nasdaq-100 Index. It is a tactical trading tool designed for sophisticated investors to profit from or hedge against declines in large-cap technology and growth stocks. Due to its daily reset and the effects of compounding, it is intended for short-term use and carries significant risk if held during periods of high market volatility.
Read more on SQQQ →
