Compare Estee Lauder Companies Inc (EL) vs Direxion Daily Semiconductor Bear 3X Shares (SOXS) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Estee Lauder Companies Inc vs Direxion Daily Semiconductor Bear 3X Shares — how do they compare? Estee Lauder Companies Inc trades at $95.9 (market cap $34.17B), while Direxion Daily Semiconductor Bear 3X Shares trades at $32.17 (market cap $1.96B). The key difference: Estee Lauder Companies Inc is far larger — about 17.4× Direxion Daily Semiconductor Bear 3X Shares's market cap, and Estee Lauder Companies Inc pays a 1.48% dividend while Direxion Daily Semiconductor Bear 3X Shares pays none. Which is the better fit depends on your goals — on Pluang, investors hold Estee Lauder Companies Inc for 122 Days and Direxion Daily Semiconductor Bear 3X Shares for 11 Days on average.
| EL | SOXS | |
|---|---|---|
Market Cap | $34.17B | $1.96B |
Volume | 3,921,497 | 113,512,541 |
Sector | Consumer Staples | Leveraged / Inverse |
52-Week High | $119.61 | $988.00 |
52-Week Low | $67.23 | $29.62 |
Typical Hold Time | 122 Days | 11 Days |
Enterprise Value | $39.92B | — |
Dividend Yield | 1.48% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Estée Lauder (EL) trades at $94.45, up 1.17% with a bullish technical signal from moving averages. The company shows mixed fundamentals with a high P/E ratio of 188.9 but strong gross margins of 75.5%. Recent earnings beats in Q4 2025 and Q1 2026 contrast with a net loss of $1.13B in 2025. Analyst consensus is positive with 47.8% buy ratings and a $103 price target. Recent developments include AI partnerships and leadership changes.
Outlook remains cautiously optimistic as the company navigates profitability challenges while investing in digital transformation. Key opportunities include margin recovery and AI-driven growth initiatives, balanced against competitive pressures and execution risks in the beauty sector. The stock offers potential upside to analyst targets if turnaround efforts succeed.
SOXS, the Direxion Daily Semiconductor Bear 3X ETF, trades at $30.645, up 3.43% today amid bearish technical signals. The ETF shows strong bearish momentum with moving averages indicating sell pressure, though oscillators are neutral. Recent news highlights SOXS as a tactical instrument for semiconductor sector declines, benefiting from AI stock volatility and chip sector weakness.
Outlook remains highly speculative given SOXS's inverse 3x leverage structure. Investment opportunity exists for short-term bearish semiconductor bets, but risks include extreme volatility, decay from daily reset, and persistent AI demand supporting chip stocks. This ETF is unsuitable for long-term holdings.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Estee Lauder Companies Inc
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →About Direxion Daily Semiconductor Bear 3X Shares
SOXS is a leveraged ETF that seeks daily investment results corresponding to 300% of the inverse (opposite) of the daily performance of the ICE Semiconductor Index. It is designed as a tactical tool for experienced traders to take a bearish (short) position on the semiconductor sector. Due to the effects of compounding and leverage, SOXS is intended to be held for a single day and is not suitable for long-term investment.
Read more on SOXS →
