Estee Lauder Companies Inc vs Super Group (SGHC) Limited Ordinary Shares — how do they compare? Estee Lauder Companies Inc trades at $95.9 (market cap $34.17B), while Super Group (SGHC) Limited Ordinary Shares trades at $11.45 (market cap $5.86B). The key difference: Estee Lauder Companies Inc is far larger — about 5.8× Super Group (SGHC) Limited Ordinary Shares's market cap, and Super Group (SGHC) Limited Ordinary Shares pays the higher dividend (1.73%). Which is the better fit depends on your goals — on Pluang, investors hold Estee Lauder Companies Inc for 122 Days and Super Group (SGHC) Limited Ordinary Shares for 0 Days on average.
| EL | SGHC | |
|---|---|---|
Market Cap | $34.17B | $5.86B |
Volume | 3,921,497 | 1,905,788 |
Sector | Consumer Staples | Consumer Cyclical |
52-Week High | $119.61 | $15.59 |
52-Week Low | $67.23 | $8.52 |
Typical Hold Time | 122 Days | 0 Days |
Enterprise Value | $39.92B | $5.41B |
Dividend Yield | 1.48% | 1.73% |
Signals from Pluang's Aura AI — not financial advice
Estée Lauder (EL) trades at $94.45, up 1.17% with a bullish technical signal from moving averages. The company shows mixed fundamentals with a high P/E ratio of 188.9 but strong gross margins of 75.5%. Recent earnings beats in Q4 2025 and Q1 2026 contrast with a net loss of $1.13B in 2025. Analyst consensus is positive with 47.8% buy ratings and a $103 price target. Recent developments include AI partnerships and leadership changes.
Outlook remains cautiously optimistic as the company navigates profitability challenges while investing in digital transformation. Key opportunities include margin recovery and AI-driven growth initiatives, balanced against competitive pressures and execution risks in the beauty sector. The stock offers potential upside to analyst targets if turnaround efforts succeed.
No Aura AI signal available yet.
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Latest headlines on both assets
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →Super Group (SGHC) Limited is a holding company for online sports betting and gaming businesses, operating the Betway sports betting brand and the Spin multi-brand online casino portfolio across markets in Europe, the Americas, and Africa.
Read more on SGHC →