Estee Lauder Companies Inc vs RLX Technology Inc — how do they compare? Estee Lauder Companies Inc trades at $88.01 (market cap $31.76B), while RLX Technology Inc trades at $1.98 (market cap $2.42B). The key difference: Estee Lauder Companies Inc is far larger — about 13.1× RLX Technology Inc's market cap, and RLX Technology Inc pays the higher dividend (5.05%). Which is the better fit depends on your goals.
| EL | RLX | |
|---|---|---|
Market Cap | $31.76B | $2.42B |
Sector | Consumer Staples | Technology |
52-Week High | $119.61 | $2.73 |
52-Week Low | $67.23 | $1.79 |
Enterprise Value | $37.93B | $1.04B |
Dividend Yield | 1.59% | 5.05% |
Trailing returns across standard periods
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →RLX Technology Inc. is a leading e-vapor company in China, focusing on the research, development, and sale of e-vapor products. The company primarily operates under the RELX brand, offering a range of closed-system e-vapor products designed to deliver a high-quality user experience. RLX's business model is centered on product innovation, strong brand building, and a vast distribution network across China.
Read more on RLX →