Compare Estee Lauder Companies Inc (EL) vs RLX Technology Inc (RLX) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Estee Lauder Companies Inc vs RLX Technology Inc — how do they compare? Estee Lauder Companies Inc trades at $82.84 (market cap $29.78B), while RLX Technology Inc trades at $2.03 (market cap $2.46B). The key difference: Estee Lauder Companies Inc is far larger — about 12.1× RLX Technology Inc's market cap, and RLX Technology Inc pays the higher dividend (4.98%). Which is the better fit depends on your goals.
| EL | RLX | |
|---|---|---|
Market Cap | $29.78B | $2.46B |
Sector | Consumer Staples | Technology |
52-Week High | $119.61 | $2.73 |
52-Week Low | $67.23 | $1.79 |
Enterprise Value | $35.95B | $1.09B |
Dividend Yield | 1.7% | 4.98% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Estée Lauder (EL) trades at $82.72, up 2.3% with recent earnings beats but faces fundamental challenges including a negative net income margin of -1.67% and elevated P/E ratio of 147.8. Technical indicators show bearish momentum with support at $81 and resistance at $84. The company maintains strong gross margins at 74.71% and positive analyst sentiment with 44% buy ratings and $90.60 consensus target.
While recent earnings outperformance and strong brand positioning provide upside potential, investors face risks from declining revenue trends, negative profitability, and high valuation multiples. The stock's near-term direction will depend on Q2 2026 earnings delivery and management's ability to restore sustainable growth amid competitive pressures.
RLX trades at $2.025, up 2.27% today, with a bullish technical signal from moving averages. The company reported Q1 2026 revenue growth driven by international expansion, though it missed EPS estimates for three consecutive quarters. With a P/E of 18.37 and strong cash flow from operations of $1.10B in 2025, fundamentals show profitability but recent earnings underperformance warrants attention.
The outlook is mixed; RLX operates in a high-growth vaping market projected to reach $462bn by 2033, and it is debt-free with a cash-rich balance sheet. However, risks include regulatory pressures in China and consistent earnings misses. Analyst sentiment is neutral with a single hold rating, indicating cautious optimism amid execution challenges.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About Estee Lauder Companies Inc
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →About RLX Technology Inc
RLX Technology Inc. is a leading e-vapor company in China, focusing on the research, development, and sale of e-vapor products. The company primarily operates under the RELX brand, offering a range of closed-system e-vapor products designed to deliver a high-quality user experience. RLX's business model is centered on product innovation, strong brand building, and a vast distribution network across China.
Read more on RLX →
