Estee Lauder Companies Inc vs First Trust NASDAQ 100 Technology Index Fund — how do they compare? Estee Lauder Companies Inc trades at $98.05 (market cap $34.17B), while First Trust NASDAQ 100 Technology Index Fund trades at $331.55 (market cap $4.10B). The key difference: Estee Lauder Companies Inc is far larger — about 8.3× First Trust NASDAQ 100 Technology Index Fund's market cap, and Estee Lauder Companies Inc pays a 1.48% dividend while First Trust NASDAQ 100 Technology Index Fund pays none. Which is the better fit depends on your goals — on Pluang, investors hold Estee Lauder Companies Inc for 122 Days and First Trust NASDAQ 100 Technology Index Fund for 40 Days on average.
| EL | QTEC | |
|---|---|---|
Market Cap | $34.17B | $4.10B |
Volume | 3,921,497 | 264,303 |
Sector | Consumer Staples | Broad Market / Factor |
52-Week High | $119.61 | $340.28 |
52-Week Low | $67.23 | $207.03 |
Typical Hold Time | 122 Days | 40 Days |
Enterprise Value | $39.92B | — |
Dividend Yield | 1.48% | — |
Signals from Pluang's Aura AI — not financial advice
EL trades at $94.32, down 0.14% on the day, with a neutral technical signal. The stock has beaten earnings estimates for the last three quarters, though annual revenue declined to $14.33B in 2025 with a net loss of $1.13B. Analyst consensus is a Buy with a $103.00 price target, and recent news highlights strategic partnerships in AI and leadership appointments aimed at strengthening brand strategy.
The outlook is cautiously optimistic, supported by earnings beats and positive analyst sentiment, but risks include sustained profitability challenges, high debt levels, and competitive pressures. Upside potential exists if margin improvements and strategic initiatives translate to earnings growth, yet investors must monitor execution on turnaround efforts.
QTEC trades at $331.55, down 1.27% today, with a bullish technical signal from moving averages but neutral oscillators. The ETF provides equal-weighted exposure to NASDAQ-100 technology stocks, though key valuation and profitability ratios are unavailable in the provided data. Recent analysis highlights the software sector's undervaluation relative to historical averages, positioning QTEC as a liquid alternative to similar tech ETFs.
The outlook remains cautiously optimistic given the ETF's broad tech exposure and bullish technical trend, but risks include sector volatility and macroeconomic pressures. Investors should weigh the ETF's diversification benefits against potential headwinds in the technology sector.
Trailing returns across standard periods
Latest headlines on both assets
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →QTEC is an ETF that seeks to track the performance of the NASDAQ-100 Technology Sector Index. The fund provides targeted exposure to companies within the NASDAQ-100 that are classified as technology or telecommunications companies, focusing on firms involved in software, hardware, and related services. QTEC is a tool for investors seeking focused exposure to high-growth, large-cap technology companies listed on the NASDAQ exchange.
Read more on QTEC →