Estee Lauder Companies Inc vs Procter & Gamble Co — how do they compare? Estee Lauder Companies Inc trades at $82.47 (market cap $29.78B), while Procter & Gamble Co trades at $150.5 (market cap $344.75B). The key difference: Procter & Gamble Co is far larger — about 11.6× Estee Lauder Companies Inc's market cap, and Procter & Gamble Co pays the higher dividend (2.94%). Which is the better fit depends on your goals.
| EL | PG | |
|---|---|---|
Market Cap | $29.78B | $344.75B |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $119.61 | $167.18 |
52-Week Low | $67.23 | $138.10 |
Enterprise Value | $35.95B | $370.23B |
Dividend Yield | 1.7% | 2.94% |
Volume | — | 6,423,436 |
Signals from Pluang's Aura AI — not financial advice
Estée Lauder (EL) trades at $82.72, up 2.3% with recent earnings beats but faces fundamental challenges including a negative net income margin of -1.67% and elevated P/E ratio of 147.8. Technical indicators show bearish momentum with support at $81 and resistance at $84. The company maintains strong gross margins at 74.71% and positive analyst sentiment with 44% buy ratings and $90.60 consensus target.
While recent earnings outperformance and strong brand positioning provide upside potential, investors face risks from declining revenue trends, negative profitability, and high valuation multiples. The stock's near-term direction will depend on Q2 2026 earnings delivery and management's ability to restore sustainable growth amid competitive pressures.
Procter & Gamble (PG) trades at $150.28, up 2.85% over the past 24 hours, with technical indicators showing a neutral trend near key resistance at $150. The company reported steady revenue of $84.28B in 2025 and has beaten EPS estimates for three consecutive quarters, demonstrating resilient profitability with a net margin of 19.16%. Recent corporate developments include a new WNBA partnership and consistent dividend payments of $1.09 per share.
PG offers stability with strong cash flow and a 69-year dividend growth track record, but premium valuation multiples and modest revenue growth pose near-term upside limitations. Analyst consensus leans bullish with a $161.71 price target, though competitive pressures and economic sensitivity remain key risks for investors seeking defensive exposure.
Trailing returns across standard periods
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →The Procter & Gamble Company manufactures and markets consumer products in countries throughout the world. The Company provides products in the laundry and cleaning, paper, beauty care, food and beverage, and health care segments. Procter & Gamble products are sold primarily through mass merchandisers, grocery stores, membership club stores, drug stores, and neighborhood stores.
Read more on PG →