Estee Lauder Companies Inc vs ServiceNow Inc — how do they compare? Estee Lauder Companies Inc trades at $82.26 (market cap $29.78B), while ServiceNow Inc trades at $103.18 (market cap $108.01B). The key difference: ServiceNow Inc is far larger — about 3.6× Estee Lauder Companies Inc's market cap, and Estee Lauder Companies Inc pays a 1.7% dividend while ServiceNow Inc pays none. Which is the better fit depends on your goals.
| EL | NOW | |
|---|---|---|
Market Cap | $29.78B | $108.01B |
Sector | Consumer Staples | Technology |
52-Week High | $119.61 | $199.24 |
52-Week Low | $67.23 | $83.00 |
Enterprise Value | $35.95B | $105.26B |
Dividend Yield | 1.7% | — |
Signals from Pluang's Aura AI — not financial advice
No Aura AI signal available yet.
ServiceNow (NOW) trades at $104.85, down 5.76% over the past day, with a neutral technical signal. The stock shows strong fundamentals, with revenue growing from $7.2B in 2022 to $13.3B in 2025 and a robust gross profit margin of 76.56%. Recent earnings have mostly beaten expectations, and the company maintains positive operating cash flow. Analyst sentiment is overwhelmingly bullish, with an 85.51% buy rating and a consensus price target of $137.52, suggesting significant upside potential from current levels.
The outlook for NOW is positive, driven by its leadership in enterprise AI solutions and consistent financial performance. Investment opportunities include exposure to high-growth AI markets and strong cash generation. Key risks involve elevated valuation multiples, competitive pressures in the SaaS sector, and execution challenges in sustaining growth. The stock presents a compelling case for growth-oriented investors, though its high P/E ratio warrants caution amid market volatility.
Trailing returns across standard periods
Latest headlines on both assets
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →ServiceNow Inc provides software solutions to structure and automate various business processes via a SaaS delivery model. The company primarily focuses on the IT function for enterprise customers. ServiceNow began with IT service management (ITSM), expanded within the IT function, and more recently directed its workflow automation logic to functional areas beyond IT, notably customer service, HR service delivery, and security operations. ServiceNow also offers an application development platform as a service (PaaS).
Read more on NOW →