Estee Lauder Companies Inc vs Altria Group Inc — how do they compare? Estee Lauder Companies Inc trades at $82.8 (market cap $29.78B), while Altria Group Inc trades at $72.66 (market cap $117.76B). The key difference: Altria Group Inc is far larger — about 4× Estee Lauder Companies Inc's market cap, and Altria Group Inc pays the higher dividend (6.01%). Which is the better fit depends on your goals.
| EL | MO | |
|---|---|---|
Market Cap | $29.78B | $117.76B |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $119.61 | $74.55 |
52-Week Low | $67.23 | $54.72 |
Enterprise Value | $35.95B | $138.83B |
Dividend Yield | 1.7% | 6.01% |
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MO trades at $72.14, up 2.79% today, near the consensus price target of $71.00. Technicals are bearish with support at $70 and resistance at $72. The company reported Q1 2026 EPS of $1.32, beating estimates, but Q4 2025 missed. Revenue for 2025 was $20.14B with a net income margin of 39.52%. Recent news highlights its status as a Dividend King, with a focus on high yields and defensive qualities amid market volatility.
Outlook: MO offers a high dividend yield and stable cash flow, but faces risks from declining smoking trends and regulatory pressures. Analysts are mostly bullish (61.53% buy ratings), yet technical weakness and debt levels warrant caution. The stock presents income appeal but requires monitoring of earnings consistency and sector challenges.
Trailing returns across standard periods
Estee Lauder is the world leader in the global prestige beauty market, participating across skincare (56% of fiscal 2022 sales), makeup (26%), fragrance (14%), and haircare (4%) categories, with popular brands such as Estee Lauder, Clinique, MAC, La Mer, Jo Malone, Aveda, Bobbi Brown, Too Faced, Origins, Dr. Jart+, and The Ordinary. The firm operates in 150 countries, with 26% of fiscal 2022 revenue stemming from the Americas, 43% from Europe, the Middle East, and Africa, and 31% from Asia-Pacific. The company sells its products through department stores, travel retail, multi-brand specialty beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Read more on EL →Altria comprises Philip Morris USA, U.S. Smokeless Tobacco, John Middleton, Helix Innovations, and Philip Morris Capital, although the company plans to wind down Philip Morris Capital by the end of 2022. It holds a 10% interest in the world's largest brewer, Anheuser-Busch InBev. Through its tobacco subsidiaries, Altria holds the leading position in cigarettes and smokeless tobacco in the United States and the number-two spot in machine-made cigars. The company's Marlboro brand is the leading cigarette brand in the U.S. with a 43% share in 2020. Altria holds strategic investments in JUUL Labs (35% economic interest) and Cronos (42%).
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