8x8 Inc vs HubSpot Inc — how do they compare? 8x8 Inc trades at $2.02 (market cap $279.31M), while HubSpot Inc trades at $226.21 (market cap $11.02B). The key difference: HubSpot Inc is far larger — about 39.5× 8x8 Inc's market cap, and 8x8 Inc is trading nearer its 52-week high, HubSpot Inc nearer its low. Which is the better fit depends on your goals.
| EGHT | HUBS | |
|---|---|---|
Market Cap | $279.31M | $11.02B |
Sector | Technology | Technology |
52-Week High | $2.76 | $560.90 |
52-Week Low | $1.59 | $170.39 |
Enterprise Value | $556.99M | $9.58B |
Signals from Pluang's Aura AI — not financial advice
EGHT (8x8, Inc.) trades at $1.89, down 12.9% over 24 hours, with a bullish technical signal from moving averages but overbought RSI readings. The company reported a net loss of $27.21M in 2025 despite revenue of $715.07M, though recent quarters have beaten EPS estimates. Positive news includes AI product launches and industry awards, while analyst consensus is mixed with 39% buy ratings.
Outlook hinges on profitability improvement; projected net income of $2M in 2026 offers potential upside, but high debt and thin margins pose risks. Stock sentiment is cautiously optimistic due to innovation, yet volatility and competitive pressures require monitoring for sustained growth.
HubSpot (HUBS) trades at $226.06, up 7.81% over 24 hours, with a bullish technical signal and strong analyst support. The stock shows consistent earnings beats, with Q1 2026 EPS of $2.72 exceeding the $2.47 estimate. Revenue growth accelerated to $3.13B in 2025, and net income turned positive at $45.91M. Recent news highlights AI-driven product expansion and a scheduled Analyst Day in September 2026.
Outlook remains positive given robust revenue growth, expanding AI capabilities, and a consensus price target of $268.75 implying 19% upside. Risks include high valuation multiples (P/E 113.33) and competitive pressures in the CRM space. The stock's momentum depends on sustained execution and AI monetization.
Trailing returns across standard periods
8x8 is a provider of integrated cloud communications and contact center solutions. Its platform combines voice, video, chat, and contact center functionality into a single application to help businesses collaborate.
Read more on EGHT →HubSpot provides a cloud-based marketing, sales, and customer service software platform referred to as the growth platform. The applications are available ala carte or packaged together. HubSpot's mission is to help companies grow better and has expanded from its initial focus on inbound marketing to embrace marketing, sales, and service more broadly. The company was founded in 2006, completed its initial public offering in 2014, and is headquartered in Cambridge, Massachusetts.
Read more on HUBS →