Ecolab Inc. vs Firy Inc. — how do they compare? Ecolab Inc. trades at $281.83 (market cap $78.97B), while Firy Inc. trades at $12.07 (market cap $199.80M). The key difference: Ecolab Inc. is far larger — about 395.2× Firy Inc.'s market cap, and Ecolab Inc. pays a 1.04% dividend while Firy Inc. pays none. Which is the better fit depends on your goals — on Pluang, investors hold Ecolab Inc. for 90 Days and Firy Inc. for 13 Days on average.
| ECL | FIRY | |
|---|---|---|
Market Cap | $78.97B | $199.80M |
Volume | 974,947 | 92,993 |
Sector | Basic Materials | Technology |
52-Week High | $308.35 | $13.10 |
52-Week Low | $245.73 | $2.28 |
Typical Hold Time | 90 Days | 13 Days |
Enterprise Value | $87.75B | $168.40M |
Dividend Yield | 1.04% | — |
Signals from Pluang's Aura AI — not financial advice
ECL trades at $281.69, up 1.29% today, with a bullish technical signal and strong analyst support. The stock shows robust fundamentals with revenue growth to $16.08B in 2025, a net income margin of 12.57%, and a 21.85% ROE. Recent news highlights its dividend aristocrat status and essential business model in hygiene and water management, with Q2 2026 earnings beating expectations.
Outlook is positive given high analyst buy ratings (78.38%) and a $326.38 price target, though risks include elevated debt from the CoolIT acquisition and cost fluctuations. The stock offers steady growth and income, supported by contract renewals and digital expansion, but investors should monitor execution on debt integration and margin pressures.
FIRY trades at $12.02, up 1.43% with a bullish technical signal from moving averages. The company reported Q2 2026 revenue of $31.0M but missed EPS expectations with a net loss. Recent developments include a $719M legal victory and board appointment of Marc Lasry. Despite high gross margins of 87.76%, the company shows negative profitability metrics with ROE at -62.95% and persistent cash burn.
The outlook remains challenged by ongoing losses and cash flow deficits, though the legal win provides potential upside. Analyst sentiment is mixed with 60% hold ratings. Key risks include execution on collections and sustainable revenue growth. The stock presents speculative potential but requires careful risk assessment given fundamental weaknesses.
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Ecolab produces and markets cleaning and sanitation products for the hospitality, healthcare, and industrial markets. The firm is the global market share leader in this category with a wide array of products and services, including dish and laundry washing systems, pest control, and infection control products. The company has a strong hold on the U.S. market and is looking to increase its profitability abroad. Additionally, Ecolab serves customers in water, manufacturing, and life sciences end markets, selling customized solutions.
Read more on ECL →Firy Inc. operates a mobile gaming platform in the United States, Israel, China, Malta, Hong Kong, Cyprus, and other international markets. The company operates through two segments: Skillz and RZR. Its Skillz platform enables game developers to monetize their content by integrating real-money tournaments, virtual prizes, and social competition features directly into multiplayer games.
Read more on FIRY →