Compare eBay Inc (EBAY) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
eBay Inc vs Yum! Brands, Inc. — how do they compare? eBay Inc trades at $112.12 (market cap $49.83B), while Yum! Brands, Inc. trades at $143 (market cap $39.02B). The key difference: eBay Inc is the larger of the two by market cap, and Yum! Brands, Inc. pays the higher dividend (2.1%). Which is the better fit depends on your goals — on Pluang, investors hold eBay Inc for 134 Days and Yum! Brands, Inc. for 132 Days on average.
| EBAY | YUM | |
|---|---|---|
Market Cap | $49.83B | $39.02B |
Volume | 2,986,953 | 2,597,636 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $118.96 | $168.16 |
52-Week Low | $79.41 | $135.77 |
Typical Hold Time | 134 Days | 132 Days |
Enterprise Value | $53.65B | $50.63B |
Dividend Yield | 1.11% | 2.1% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
eBay (EBAY) trades at $107.6, up 0.5% on the day, with a bullish technical signal from moving averages and a consensus analyst price target of $117.68 implying upside. The company has beaten earnings estimates for three consecutive quarters, with Q3 2026 results pending. Revenue growth is steady, reaching $11.10B in 2025, supported by strong profitability margins including a net income margin of 18.57% and an impressive ROE of 47.38%.
The outlook is positive, driven by earnings momentum and strategic focus on collectibles and live commerce, but risks include competitive pressures from Amazon's new multi-platform tools and potential volatility from GameStop's significant stake. Investor sentiment is mixed, with nearly equal buy and hold ratings from analysts.
YUM trades at $140.35, up 0.36% today, with a bullish technical signal despite mixed moving averages. Revenue grew to $8.21B in 2025, with net income of $1.56B and strong cash flow. Recent news highlights KFC's Open House launch and the completed Pizza Hut sale, streamlining the portfolio. Analysts maintain a consensus Buy rating with a $170.44 target, though some express caution amid sector pressures.
The outlook is positive with earnings beats and strategic refocusing, but risks include high debt levels and consumer spending sensitivity. Upside potential exists if growth initiatives succeed, yet investors should weigh competitive and macroeconomic headwinds.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About eBay Inc
eBay Inc. is a global commerce company. The Company's platforms are designed to enable sellers worldwide to organize and offer their inventory for sale and buyers to find and buy it. eBay's items can be new or used, plain or luxurious, commonplace or rare, trendy or one-of-a-kind.
Read more on EBAY →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →
