Compare eBay Inc (EBAY) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
eBay Inc vs Yum! Brands, Inc. — how do they compare? eBay Inc trades at $112.39 (market cap $50.07B), while Yum! Brands, Inc. trades at $151.47 (market cap $42.05B). The key difference: eBay Inc is the larger of the two by market cap, and Yum! Brands, Inc. pays the higher dividend (1.97%). Which is the better fit depends on your goals.
| EBAY | YUM | |
|---|---|---|
Market Cap | $50.07B | $42.05B |
Volume | 5,186,418 | — |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $118.96 | $168.16 |
52-Week Low | $76.79 | $138.21 |
Enterprise Value | $53.41B | $53.32B |
Dividend Yield | 1.1% | 1.97% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
EBAY trades at $112.54, down 2.22% today, with a bullish technical signal from moving averages and neutral oscillators. The company reported strong earnings beats in recent quarters with Q1 2026 EPS of $1.66 beating expectations of $1.58. Revenue growth accelerated to $11.1B in 2025, while maintaining robust profitability with 71.79% gross margins and 17.61% net income margin. Recent developments include the UK regulator clearing eBay's acquisition of Depop and ongoing market speculation about GameStop's takeover interest.
EBAY presents a mixed investment case with strong fundamentals offset by acquisition uncertainty. The stock trades above analyst consensus target of $108.78 despite recent weakness. Key opportunities include continued earnings momentum and advertising revenue growth, while risks center on competitive pressures and potential takeover volatility. Institutional sentiment remains cautiously optimistic with 46% buy ratings.
YUM stock trades at $158.22, down 2.15% amid news of a health investigation at Taco Bell. The company recently sold Pizza Hut for $2.7 billion to focus on KFC and Taco Bell, authorizing a $4 billion buyback. Fundamentals show steady revenue growth to $8.21B in 2025 with a 20.48% net margin, though valuation ratios appear elevated with a P/E of 24.6. Technical indicators are mixed with a bearish overall signal but RSI near oversold levels at 26.
The strategic sale of Pizza Hut could streamline operations and boost capital returns, supporting the bullish $174.60 analyst target. However, near-term sentiment is pressured by the health investigation, while high debt levels and competitive pressures in quick-service restaurants present ongoing risks. The stock's current price sits below all analyst targets, suggesting potential upside if execution improves.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About eBay Inc
eBay Inc. is a global commerce company. The Company's platforms are designed to enable sellers worldwide to organize and offer their inventory for sale and buyers to find and buy it. eBay's items can be new or used, plain or luxurious, commonplace or rare, trendy or one-of-a-kind.
Read more on EBAY →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
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