eBay Inc vs Unilever plc — how do they compare? eBay Inc trades at $111.18 (market cap $50.07B), while Unilever plc trades at $62.74 (market cap $129.57B). The key difference: Unilever plc is far larger — about 2.6× eBay Inc's market cap, and Unilever plc pays the higher dividend (3.71%). Which is the better fit depends on your goals.
| EBAY | UL | |
|---|---|---|
Market Cap | $50.07B | $129.57B |
Volume | 5,186,418 | — |
Sector | Consumer Cyclical | Consumer Staples |
52-Week High | $118.96 | $74.59 |
52-Week Low | $76.79 | $55.05 |
Enterprise Value | $53.41B | $155.02B |
Dividend Yield | 1.1% | 3.71% |
Signals from Pluang's Aura AI — not financial advice
EBAY trades at $111.48, down 0.94% on the day, with a bullish technical signal from moving averages and neutral oscillators. The company reported revenue of $11.10B in 2025 with a net income margin of 17.61%, and has beaten EPS estimates for three consecutive quarters. Recent news highlights eBay's cleared acquisition of Depop and ongoing takeover interest from GameStop.
EBAY presents a mixed outlook with strong profitability and consistent earnings beats offset by high valuation multiples and competitive pressures. The stock's upside potential hinges on successful integration of acquisitions and advertising growth, while risks include market volatility and execution challenges in a dynamic e-commerce landscape.
Unilever (UL) trades at $62.49, up 2.71% with a bullish technical signal. Recent earnings misses contrast with strong profitability margins and a 53.32% ROE. The company is divesting its food business to McCormick and investing in innovation, while maintaining a $0.54 dividend. Cash flow improved to $1.91B net in 2024 after a volatile period.
Outlook remains mixed: valuation appears fair with a P/E of 20.83, but revenue declines and execution risks on strategic deals pose challenges. Analyst sentiment is cautious with only 24% buy ratings. The stock offers stability through dividends but faces headwinds in sales growth and competitive pressures.
Trailing returns across standard periods
Latest headlines on both assets
eBay Inc. is a global commerce company. The Company's platforms are designed to enable sellers worldwide to organize and offer their inventory for sale and buyers to find and buy it. eBay's items can be new or used, plain or luxurious, commonplace or rare, trendy or one-of-a-kind.
Read more on EBAY →Unilever is a diversified personal product (42% of 2021 sales by value), home care (20%), and packaged food (38%) company. Its brands include Knorr soups and sauces, Hellmann's mayonnaise, Lipton teas, Axe and Dove skin products, and the TRESemme haircare brand. The firm has been acquisitive in recent years
Read more on UL →