eBay Inc vs TKO Group Holdings Inc — how do they compare? eBay Inc trades at $111.53 (market cap $50.07B), while TKO Group Holdings Inc trades at $183.31 (market cap $13.92B). The key difference: eBay Inc is far larger — about 3.6× TKO Group Holdings Inc's market cap, and TKO Group Holdings Inc pays the higher dividend (1.67%). Which is the better fit depends on your goals.
| EBAY | TKO | |
|---|---|---|
Market Cap | $50.07B | $13.92B |
Volume | 5,186,418 | — |
Sector | Consumer Cyclical | Technology |
52-Week High | $118.96 | $224.96 |
52-Week Low | $76.79 | $155.61 |
Enterprise Value | $53.41B | $18.10B |
Dividend Yield | 1.1% | 1.67% |
Signals from Pluang's Aura AI — not financial advice
EBAY trades at $111.48, down 0.94% on the day, with a bullish technical signal from moving averages and neutral oscillators. The company reported revenue of $11.10B in 2025 with a net income margin of 17.61%, and has beaten EPS estimates for three consecutive quarters. Recent news highlights eBay's cleared acquisition of Depop and ongoing takeover interest from GameStop.
EBAY presents a mixed outlook with strong profitability and consistent earnings beats offset by high valuation multiples and competitive pressures. The stock's upside potential hinges on successful integration of acquisitions and advertising growth, while risks include market volatility and execution challenges in a dynamic e-commerce landscape.
TKO trades at $182.03, down 1.37% on the day, with a bearish technical signal from moving averages. The company reported mixed quarterly earnings, missing in Q3 and Q4 2025 but beating in Q1 2026. Revenue grew to $4.74B in 2025, with a net income margin of 4.47%. Recent developments include a successful $800 million share repurchase and strong UFC event viewership, while an insider sale of $1.8 million shares occurred in July 2026.
The outlook is supported by analyst consensus with a $228.40 price target and 89% buy ratings, but high valuation multiples like a P/E of 69.03 pose risks. Key opportunities include live event demand growth and partnership expansions, while execution risks and market volatility remain concerns for investors.
Trailing returns across standard periods
Latest headlines on both assets
eBay Inc. is a global commerce company. The Company's platforms are designed to enable sellers worldwide to organize and offer their inventory for sale and buyers to find and buy it. eBay's items can be new or used, plain or luxurious, commonplace or rare, trendy or one-of-a-kind.
Read more on EBAY →TKO Group Holdings is a premium sports and entertainment company that serves as the parent entity for the Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE). Formed through a seismic merger orchestrated by Endeavor, TKO leverages a combined global fanbase of over 1 billion to drive massive revenue through media rights, global live events, and a unified sponsorship platform, effectively monopolizing the professional combat sports landscape.
Read more on TKO →