eBay Inc vs Hilton Hotels Corporation Common Stock — how do they compare? eBay Inc trades at $110.4 (market cap $50.07B), while Hilton Hotels Corporation Common Stock trades at $323.33 (market cap $74.78B). The key difference: Hilton Hotels Corporation Common Stock is the larger of the two by market cap, and eBay Inc pays the higher dividend (1.1%). Which is the better fit depends on your goals.
| EBAY | HLT | |
|---|---|---|
Market Cap | $50.07B | $74.78B |
Volume | 5,186,418 | — |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $118.96 | $350.22 |
52-Week Low | $76.79 | $256.75 |
Enterprise Value | $53.41B | $87.27B |
Dividend Yield | 1.1% | 0.18% |
Signals from Pluang's Aura AI — not financial advice
EBAY trades at $111.48, down 0.94% on the day, with a bullish technical signal from moving averages and neutral oscillators. The company reported revenue of $11.10B in 2025 with a net income margin of 17.61%, and has beaten EPS estimates for three consecutive quarters. Recent news highlights eBay's cleared acquisition of Depop and ongoing takeover interest from GameStop.
EBAY presents a mixed outlook with strong profitability and consistent earnings beats offset by high valuation multiples and competitive pressures. The stock's upside potential hinges on successful integration of acquisitions and advertising growth, while risks include market volatility and execution challenges in a dynamic e-commerce landscape.
Hilton Worldwide (HLT) trades at $325.86, showing stability with no recent price change. The stock exhibits bearish technical signals but maintains strong fundamentals, including consistent revenue growth to $12.04B in 2025 and a net income margin of 12.56%. Recent earnings have consistently beaten expectations, and analyst sentiment remains positive with a 55.1% buy rating. Key developments include brand expansions and partnerships, such as the launch of Undergraduate by Hilton and collaborations with Big Brothers Big Sisters, highlighting ongoing growth initiatives.
The outlook for HLT is cautiously optimistic, driven by solid earnings performance and strategic growth, though elevated debt levels and bearish technical indicators pose risks. Investors should weigh the company's strong market position against potential volatility from macroeconomic factors and competitive pressures in the hospitality sector.
Trailing returns across standard periods
Latest headlines on both assets
eBay Inc. is a global commerce company. The Company's platforms are designed to enable sellers worldwide to organize and offer their inventory for sale and buyers to find and buy it. eBay's items can be new or used, plain or luxurious, commonplace or rare, trendy or one-of-a-kind.
Read more on EBAY →Hilton Worldwide Holdings operates 1,074,791 rooms across its 18 brands addressing the midscale through luxury segments as of Dec. 31, 2021. Hampton and Hilton are the two largest brands by total room count at 28% and 21%, respectively, as of Dec. 31, 2021. Recent brands launched over the last few years include Home2, Curio, Canopy, Tru, and Tempo. Managed and franchised represent the vast majority of adjusted EBITDA, predominantly from the Americas regions.
Read more on HLT →