Compare Krispy Kreme Inc (DNUT) vs 22nd Century Group Inc (XXII) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Krispy Kreme Inc vs 22nd Century Group Inc — how do they compare? Krispy Kreme Inc trades at $2.96 (market cap $521.37M), while 22nd Century Group Inc trades at $0.81 (market cap $621.67K). The key difference: Krispy Kreme Inc is far larger — about 838.7× 22nd Century Group Inc's market cap, and Krispy Kreme Inc pays a 3.47% dividend while 22nd Century Group Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold Krispy Kreme Inc for 46 Days and 22nd Century Group Inc for 32 Days on average.
| DNUT | XXII | |
|---|---|---|
Market Cap | $521.37M | $621.67K |
Volume | 2,293,015 | 45,625 |
Sector | Consumer Staples | Consumer Staples |
52-Week High | $4.70 | $483.00 |
52-Week Low | $2.87 | $0.80 |
Typical Hold Time | 46 Days | 32 Days |
Enterprise Value | $1.76B | -$3.69M |
Dividend Yield | 3.47% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Krispy Kreme (DNUT) trades at $3.01, up 3.08% today, amid a bullish technical signal despite mixed earnings. The company reported a net loss of $515.77M in 2025, with negative profit margins, but maintains a low P/S ratio of 0.35 and strong gross margins. Recent news highlights product launches like the Pokémon doughnut collection and ongoing legal investigations into fiduciary duties.
Outlook is cautious; analyst consensus leans buy (50%) with potential from innovation, but risks include persistent losses, high debt, and legal scrutiny. The stock's valuation appears cheap on sales, yet profitability challenges and insider investigation concerns weigh on investor confidence.
XXII trades at $0.8116, down 8.96% in the last session, with a bearish technical signal from moving averages. The company shows negative profitability metrics including -76.01% net income margin and -284.5% ROE, though valuation ratios appear low with P/S of 0.08 and P/B of 0.03. Recent news highlights regulatory progress in reduced-nicotine tobacco initiatives in France and Europe.
While analyst consensus is 75% buy with a $1,240 price target suggesting significant upside, fundamental challenges persist with consecutive earnings misses and negative cash flow from operations. The stock faces execution risk in commercializing its reduced-nicotine platform amid ongoing losses.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
About Krispy Kreme Inc
Krispy Kreme Inc is a sweet treat brands company. The company's Original Glazed doughnut is recognized for its hot-off-the-line, melt-in- your-mouth experience. It operates in 30 countries through its network of fresh Doughnut Shops, partnerships with retailers, and a growing ecommerce and delivery business. The company conducts its business through the following three reported segments namely U.S. and Canada, includes all operations in the U.S. and Canada, Insomnia Cookies shops, and the Branded Sweet Treat Line
Read more on DNUT →About 22nd Century Group Inc
22nd Century Group is a plant biotechnology company that uses genetic engineering and gene editing to control the levels of nicotine in tobacco plants. Its flagship product line, VLN®, is the first and only combustible cigarette authorized by the FDA as a Modified Risk Tobacco Product (MRTP), containing 95% less nicotine than traditional cigarettes to help adult smokers smoke less.
Read more on XXII →
